Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hüttermann, Marcel | - |
dc.contributor.author | Kunkel, Thilo | - |
dc.date.accessioned | 2019-11-14T13:35:54Z | - |
dc.date.available | 2019-11-14T13:35:54Z | - |
dc.date.issued | 2019 | - |
dc.identifier.isbn | 978-84-09-14068-8 | de_CH |
dc.identifier.uri | https://easm2019.com/BOAEASM2019.pdf | de_CH |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/18687 | - |
dc.description.abstract | Fan engagement has received increased academic and practitioner attention because of its ability to influence organization-consumer relationships. However, existing research on fan engagement has mostly focused on non-transactional behaviors and neglected its relationship with transactional behaviors, such as purchasing merchandising products. To address these research gaps, the following research questions guide this project: What is the relationship between non-transactional engagement behavior and merchandising purchase? | de_CH |
dc.language.iso | en | de_CH |
dc.publisher | EASM | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject.ddc | 306: Kultur | de_CH |
dc.title | The influence of non-transactional engagement behavior on merchandise consumption | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
zhaw.conference.details | 27th European Sport Management Conference (EASM), Seville, Spain, 3-6 September 2019 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
zhaw.title.proceedings | Book of abstracts for the 27th European sport management conference | de_CH |
zhaw.author.additional | No | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., & Kunkel, T. (2019). The influence of non-transactional engagement behavior on merchandise consumption. Book of Abstracts for the 27th European Sport Management Conference. https://easm2019.com/BOAEASM2019.pdf
Hüttermann, M. and Kunkel, T. (2019) ‘The influence of non-transactional engagement behavior on merchandise consumption’, in Book of abstracts for the 27th European sport management conference. EASM. Available at: https://easm2019.com/BOAEASM2019.pdf.
M. Hüttermann and T. Kunkel, “The influence of non-transactional engagement behavior on merchandise consumption,” in Book of abstracts for the 27th European sport management conference, 2019. [Online]. Available: https://easm2019.com/BOAEASM2019.pdf
HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The influence of non-transactional engagement behavior on merchandise consumption. In: Book of abstracts for the 27th European sport management conference [online]. Conference presentation. EASM. 2019. ISBN 978-84-09-14068-8. Verfügbar unter: https://easm2019.com/BOAEASM2019.pdf
Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Influence of Non-Transactional Engagement Behavior on Merchandise Consumption.” Conference presentation. In Book of Abstracts for the 27th European Sport Management Conference. EASM. https://easm2019.com/BOAEASM2019.pdf.
Hüttermann, Marcel, and Thilo Kunkel. “The Influence of Non-Transactional Engagement Behavior on Merchandise Consumption.” Book of Abstracts for the 27th European Sport Management Conference, EASM, 2019, https://easm2019.com/BOAEASM2019.pdf.
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