1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorDuma, Fabio-
dc.contributor.authorLabati, Florence-
dc.contributor.authorBrunetti, Gianluca-
dc.contributor.authorGadgil, Maya-
dc.date.accessioned2020-06-08T08:18:05Z-
dc.date.available2020-06-08T08:18:05Z-
dc.date.issued2020-
dc.identifier.issn1953-6119de_CH
dc.identifier.issn2264-525Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/20132-
dc.descriptionBeitrag in Band 37: Rethinking Luxury Businessde_CH
dc.description.abstractDigital transformation presents the world of fashion and luxury with new challenges. Especially the relationship between luxury brands, digital technology and the Internet is an intricate one. Disruptive innovations driven by information technology are forcing luxury fashion brands to adapt and future-proof business models must make use of digital technologies and e-business concepts in order to adapt to changing consumer behavior. However, what might be seen as obvious for large, multinational companies or for recent start-ups does come with various challenges in the case of small and medium-sized heritage luxury brands with decades, or, in some cases, centuries of history and a culture as well as a reputation tied to it. The present case study examines how a traditional Swiss heritage luxury fashion brand chose to react to the digital transformation and derives insights and recommendations for similar companies.de_CH
dc.language.isoende_CH
dc.publisherEditions L' Harmattande_CH
dc.relation.ispartofMarché et Organisationsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleMastering the digital transformation as a heritage luxury fashion brandde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.3917/maorg.037.0033de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end54de_CH
zhaw.pages.start33de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Duma, F., Labati, F., Brunetti, G., & Gadgil, M. (2020). Mastering the digital transformation as a heritage luxury fashion brand. In Marché et Organisations (pp. 33–54). Editions L’ Harmattan. https://doi.org/10.3917/maorg.037.0033
Duma, F. et al. (2020) ‘Mastering the digital transformation as a heritage luxury fashion brand’, in Marché et Organisations. Editions L” Harmattan, pp. 33–54. Available at: https://doi.org/10.3917/maorg.037.0033.
F. Duma, F. Labati, G. Brunetti, and M. Gadgil, “Mastering the digital transformation as a heritage luxury fashion brand,” in Marché et Organisations, Editions L’ Harmattan, 2020, pp. 33–54. doi: 10.3917/maorg.037.0033.
DUMA, Fabio, Florence LABATI, Gianluca BRUNETTI und Maya GADGIL, 2020. Mastering the digital transformation as a heritage luxury fashion brand. In: Marché et Organisations. Editions L‘ Harmattan. S. 33–54
Duma, Fabio, Florence Labati, Gianluca Brunetti, and Maya Gadgil. 2020. “Mastering the Digital Transformation as a Heritage Luxury Fashion Brand.” In Marché et Organisations, 33–54. Editions L’ Harmattan. https://doi.org/10.3917/maorg.037.0033.
Duma, Fabio, et al. “Mastering the Digital Transformation as a Heritage Luxury Fashion Brand.” Marché et Organisations, Editions L’ Harmattan, 2020, pp. 33–54, https://doi.org/10.3917/maorg.037.0033.


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