| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice |
| Authors: | Etale, Anita Jobin, Marilou Siegrist, Michael |
| et. al: | No |
| DOI: | 10.1016/j.appet.2017.11.090 |
| Published in: | Appetite |
| Volume(Issue): | 2018 |
| Issue: | 121 |
| Page(s): | 138 |
| Pages to: | 146 |
| Issue Date: | Feb-2018 |
| Publisher / Ed. Institution: | Elsevier |
| ISSN: | 0195-6663 1095-8304 |
| Language: | English |
| Subjects: | Affect; Bottled water image; Convenience; Environmental concern |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | What drives consumers to choose bottled water instead of tap water where the latter is safe, accessible, costs far less, and in spite of its environmental impacts? This research investigates the influence of hitherto unexplored psychological drivers in an attempt to generate a more holistic understanding of the phenomenon, and strategies for designing more effective consumption reduction campaigns. Using data from an internet survey of Swiss and German respondents (N = 849) we investigated the role of, social norms, affect and image on water consumption. Results suggest that these psychological factors play a role in water consumption choice. Convenience was the only contextual predictor - the inconvenience of transporting bottled water has a negative effect on its consumption, and a positive effect on tap water consumption. Although concern about the effect of bottled water on the environment was not a significant predictor of tap water consumption, we found that for some people, a link exists between environmental concern and consumption choice. Ways through which consumers may be more effectively influenced towards environmentally-friendly consumption are discussed. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/20203 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Innovation and Entrepreneurship (IIE) |
| Appears in collections: | Publikationen School of Management and Law |
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Etale, A., Jobin, M., & Siegrist, M. (2018). Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice. Appetite, 2018(121), 138–146. https://doi.org/10.1016/j.appet.2017.11.090
Etale, A., Jobin, M. and Siegrist, M. (2018) ‘Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice’, Appetite, 2018(121), pp. 138–146. Available at: https://doi.org/10.1016/j.appet.2017.11.090.
A. Etale, M. Jobin, and M. Siegrist, “Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice,” Appetite, vol. 2018, no. 121, pp. 138–146, Feb. 2018, doi: 10.1016/j.appet.2017.11.090.
ETALE, Anita, Marilou JOBIN und Michael SIEGRIST, 2018. Tap versus bottled water consumption : the influence of social norms, affect and image on consumer choice. Appetite. Februar 2018. Bd. 2018, Nr. 121, S. 138–146. DOI 10.1016/j.appet.2017.11.090
Etale, Anita, Marilou Jobin, and Michael Siegrist. 2018. “Tap versus Bottled Water Consumption : The Influence of Social Norms, Affect and Image on Consumer Choice.” Appetite 2018 (121): 138–46. https://doi.org/10.1016/j.appet.2017.11.090.
Etale, Anita, et al. “Tap versus Bottled Water Consumption : The Influence of Social Norms, Affect and Image on Consumer Choice.” Appetite, vol. 2018, no. 121, Feb. 2018, pp. 138–46, https://doi.org/10.1016/j.appet.2017.11.090.
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