| Publication type: | Contribution to magazine or newspaper |
| Title: | Die Stellenanzeige im Fokus |
| Authors: | Scheidegger, Nicoline Hannich, Frank |
| et. al: | No |
| Published in: | Personal Schweiz |
| Volume(Issue): | 2020 |
| Issue: | 3 |
| Page(s): | 22 |
| Pages to: | 23 |
| Issue Date: | Apr-2020 |
| Publisher / Ed. Institution: | WEKA |
| ISSN: | 1664-5693 |
| Language: | German |
| Subject (DDC): | 659: Advertising and public relations |
| Abstract: | Stellenanzeigen sind ein zentrales Element des Employer Brandings. Bezüglich Vermittlung positiver Emotionen, attraktiver und zeitgemässer Angebotsgestaltung sowie einfacher Lesbarkeit sind die Stellenanzeigen auf dem Schweizer Stellenmarkt ausbaufähig. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/20214 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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