Publication type: Contribution to magazine or newspaper
Title: Die Stellenanzeige im Fokus
Authors: Scheidegger, Nicoline
Hannich, Frank
et. al: No
Published in: Personal Schweiz
Volume(Issue): 2020
Issue: 3
Page(s): 22
Pages to: 23
Issue Date: Apr-2020
Publisher / Ed. Institution: WEKA
ISSN: 1664-5693
Language: German
Subject (DDC): 659: Advertising and public relations
Abstract: Stellenanzeigen sind ein zentrales Element des Employer Brandings. Bezüglich Vermittlung positiver Emotionen, attraktiver und zeitgemässer Angebotsgestaltung sowie einfacher Lesbarkeit sind die Stellenanzeigen auf dem Schweizer Stellenmarkt ausbaufähig.
URI: https://digitalcollection.zhaw.ch/handle/11475/20214
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Organizational Viability (IOV)
Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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