Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Schäfer, Wolfgang | - |
| dc.date.accessioned | 2021-01-11T09:13:36Z | - |
| dc.date.available | 2021-01-11T09:13:36Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/21226 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Nostalgia and the personal truth : an empirical study on narrative identities in brand management | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Abstract) | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Schäfer, W. (2020). Nostalgia and the personal truth : an empirical study on narrative identities in brand management. Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
Schäfer, W. (2020) ‘Nostalgia and the personal truth : an empirical study on narrative identities in brand management’, in Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
W. Schäfer, “Nostalgia and the personal truth : an empirical study on narrative identities in brand management,” in Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020, 2020.
SCHÄFER, Wolfgang, 2020. Nostalgia and the personal truth : an empirical study on narrative identities in brand management. In: Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020. Conference presentation. 2020
Schäfer, Wolfgang. 2020. “Nostalgia and the Personal Truth : An Empirical Study on Narrative Identities in Brand Management.” Conference presentation. In Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
Schäfer, Wolfgang. “Nostalgia and the Personal Truth : An Empirical Study on Narrative Identities in Brand Management.” Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020, 2020.
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