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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorReimann, Olivier-
dc.contributor.authorThomas, Oliver-
dc.contributor.authorKucza, Gunther-
dc.contributor.authorSchuppisser, Stefan-
dc.date.accessioned2021-01-28T13:17:34Z-
dc.date.available2021-01-28T13:17:34Z-
dc.date.issued2020-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21480-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc306.48: Freizeit und Tourismusde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleHow sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerityde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.conference.details20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Reimann, O., Thomas, O., Kucza, G., & Schuppisser, S. (2020). How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, O. et al. (2020) ‘How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity’, in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
O. Reimann, O. Thomas, G. Kucza, and S. Schuppisser, “How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity,” in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
REIMANN, Olivier, Oliver THOMAS, Gunther KUCZA und Stefan SCHUPPISSER, 2020. How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity. In: 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020. Conference presentation. 2020
Reimann, Olivier, Oliver Thomas, Gunther Kucza, and Stefan Schuppisser. 2020. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” Conference presentation. In 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Reimann, Olivier, et al. “How Sport Sponsorships Affect Motivation for Sport Consumption : The Role of Perceived Brand Sincerity.” 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.


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