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  4. Publikationen School of Management and Law
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dc.contributor.authorSeiler, Roger-
dc.contributor.authorBeurer-Züllig, Bettina-
dc.contributor.authorRozumowski, Anna-
dc.date.accessioned2021-02-15T08:58:24Z-
dc.date.available2021-02-15T08:58:24Z-
dc.date.issued2020-
dc.identifier.issn1499-691Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21710-
dc.description.abstractThis study analyses the effect of user-generated content (UGC) on the loyalty of UGC recipients in a European retail environment. An online experiment was conducted, which returned 1,074 completed questionnaires. Intensive involvement with UGC significantly increases the affective loyalty of retail customers, but no significant effect was found on conative loyalty. Furthermore, trust in UGC results in significantly higher conative and affective loyalty levels. Specifically, we reveal differences in the loyalty dimensions of millennials, with UGC significantly impacting affective loyalty in this age group. Our results suggest that UGC contributes to customer loyalty and patronage in a retail setting.de_CH
dc.language.isoende_CH
dc.publisherNorth American Business Pressde_CH
dc.relation.ispartofJournal of Applied Business and Economicsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectFood retailde_CH
dc.subjectUser-generated contentde_CH
dc.subjectCustomer loyaltyde_CH
dc.subjectExperimentde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleThe impact of user-generated content on customer loyalty in food and beverages retail : an empirical studyde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.33423/jabe.v22i9.3666de_CH
zhaw.funding.euNode_CH
zhaw.issue9de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end47de_CH
zhaw.pages.start38de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume22de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedW: Spitzenpublikationde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Seiler, R., Beurer-Züllig, B., & Rozumowski, A. (2020). The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study. Journal of Applied Business and Economics, 22(9), 38–47. https://doi.org/10.33423/jabe.v22i9.3666
Seiler, R., Beurer-Züllig, B. and Rozumowski, A. (2020) ‘The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study’, Journal of Applied Business and Economics, 22(9), pp. 38–47. Available at: https://doi.org/10.33423/jabe.v22i9.3666.
R. Seiler, B. Beurer-Züllig, and A. Rozumowski, “The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study,” Journal of Applied Business and Economics, vol. 22, no. 9, pp. 38–47, 2020, doi: 10.33423/jabe.v22i9.3666.
SEILER, Roger, Bettina BEURER-ZÜLLIG und Anna ROZUMOWSKI, 2020. The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study. Journal of Applied Business and Economics. 2020. Bd. 22, Nr. 9, S. 38–47. DOI 10.33423/jabe.v22i9.3666
Seiler, Roger, Bettina Beurer-Züllig, and Anna Rozumowski. 2020. “The Impact of User-Generated Content on Customer Loyalty in Food and Beverages Retail : An Empirical Study.” Journal of Applied Business and Economics 22 (9): 38–47. https://doi.org/10.33423/jabe.v22i9.3666.
Seiler, Roger, et al. “The Impact of User-Generated Content on Customer Loyalty in Food and Beverages Retail : An Empirical Study.” Journal of Applied Business and Economics, vol. 22, no. 9, 2020, pp. 38–47, https://doi.org/10.33423/jabe.v22i9.3666.


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