Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-22634
Publication type: | Article in scientific journal |
Type of review: | Peer review (publication) |
Title: | Data-driven services in insurance : potential evolution and impact in the Swiss market |
Authors: | Pugnetti, Carlo Seitz, Mischa |
et. al: | No |
DOI: | 10.3390/jrfm14050227 10.21256/zhaw-22634 |
Published in: | Journal of Risk and Financial Management |
Volume(Issue): | 14 |
Issue: | 5 |
Page(s): | 227 |
Pages to: | 242 |
Issue Date: | 2021 |
Publisher / Ed. Institution: | MDPI |
ISSN: | 1911-8074 1911-8066 |
Language: | English |
Subjects: | Customer behaviour; Insurance; Technology; Service |
Subject (DDC): | 332.38: Insurances |
Abstract: | Using real-time customer data holds great potential for the insurance industry. The frequency and relevance of interactions can be improved to provide assistance in real time. Better prevention and risk management can significantly improve pricing and reduce losses. These changes, however, hold the potential for structural changes in the industry. This research aims at understanding the potential path of the development of services in insurance and the challenges faced by insurers. A panel of industry experts provided the industry’s view, which was then compared with the responses of 1542 Swiss retail customers. We find that customers have high trust in insurance companies and are open to purchasing additional services, particularly for prevention and assistance. Insurance companies, however, are currently focusing on cost improvement measures. Customers are open to sourcing services from other providers, suggesting that insurance companies need to evolve their approach to take advantage of the current market window. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/22634 |
Fulltext version: | Published version |
License (according to publishing contract): | CC BY 4.0: Attribution 4.0 International |
Departement: | School of Management and Law |
Organisational Unit: | Institute for Risk & Insurance (IRI) |
Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
File | Description | Size | Format | |
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2021_Pugnetti_Seitz_Data driven services in insurance.pdf | 540.49 kB | Adobe PDF | View/Open |
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Pugnetti, C., & Seitz, M. (2021). Data-driven services in insurance : potential evolution and impact in the Swiss market. Journal of Risk and Financial Management, 14(5), 227–242. https://doi.org/10.3390/jrfm14050227
Pugnetti, C. and Seitz, M. (2021) ‘Data-driven services in insurance : potential evolution and impact in the Swiss market’, Journal of Risk and Financial Management, 14(5), pp. 227–242. Available at: https://doi.org/10.3390/jrfm14050227.
C. Pugnetti and M. Seitz, “Data-driven services in insurance : potential evolution and impact in the Swiss market,” Journal of Risk and Financial Management, vol. 14, no. 5, pp. 227–242, 2021, doi: 10.3390/jrfm14050227.
PUGNETTI, Carlo und Mischa SEITZ, 2021. Data-driven services in insurance : potential evolution and impact in the Swiss market. Journal of Risk and Financial Management. 2021. Bd. 14, Nr. 5, S. 227–242. DOI 10.3390/jrfm14050227
Pugnetti, Carlo, and Mischa Seitz. 2021. “Data-Driven Services in Insurance : Potential Evolution and Impact in the Swiss Market.” Journal of Risk and Financial Management 14 (5): 227–42. https://doi.org/10.3390/jrfm14050227.
Pugnetti, Carlo, and Mischa Seitz. “Data-Driven Services in Insurance : Potential Evolution and Impact in the Swiss Market.” Journal of Risk and Financial Management, vol. 14, no. 5, 2021, pp. 227–42, https://doi.org/10.3390/jrfm14050227.
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