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dc.contributor.authorHannich, Frank-
dc.contributor.authorKaya, Tania-
dc.contributor.authorHüttermann, Marcel-
dc.date.accessioned2021-11-03T11:49:31Z-
dc.date.available2021-11-03T11:49:31Z-
dc.date.issued2021-
dc.identifier.isbn978-3-030-72089-6de_CH
dc.identifier.isbn978-3-030-72090-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23384-
dc.description.abstractThis B2C case is about Houzy, a startup and free landlord platform based in Zurich. We used the five trigger sources approach to identify relevant triggers and a gap analysis to create new service design ideas. Our study shows that the five trigger sources approach works well for small and medium-sized enterprises (SMEs) with limited data and resources. We found numerous triggers that generate behavior changes in customers, and we derived service design ideas from triggers not yet addressed by Houzy services.de_CH
dc.language.isoende_CH
dc.publisherSpringerde_CH
dc.relation.ispartofseriesProgress in ISde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectB2Cde_CH
dc.subjectCustomer centricityde_CH
dc.subjectMarketing automationde_CH
dc.subjectService designde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleA customer-centric search for triggers as a basis for marketing automation service designde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeChamde_CH
dc.identifier.doi10.1007/978-3-030-72090-2_8de_CH
zhaw.conference.detailsThird Smart Services Summit 2020, Zurich (online), 23 October - 23 December 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end93de_CH
zhaw.pages.start85de_CH
zhaw.parentwork.editorWest, Shaun-
zhaw.parentwork.editorMeierhofer, Jürg-
zhaw.parentwork.editorGanz, Christoph-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsSmart services summit : digital as an enabler for smart service business developmentde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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