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https://doi.org/10.21256/zhaw-23965| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Plant-based meat alternatives : motivational adoption barriers and solutions |
| Authors: | Jahn, Steffen Furchheim, Pia Strässner, Anna-Maria |
| et. al: | No |
| DOI: | 10.3390/su132313271 10.21256/zhaw-23965 |
| Published in: | Sustainability |
| Volume(Issue): | 13 |
| Issue: | 23 |
| Page(s): | 13271 |
| Issue Date: | 2021 |
| Publisher / Ed. Institution: | MDPI |
| ISSN: | 2071-1050 |
| Language: | English |
| Subjects: | Goal conflict; Motivational barrier; Plant-based diet; Plant-based meat alternative |
| Subject (DDC): | 150: Psychology 613.2: Dietetics |
| Abstract: | Meat consumption is increasingly being seen as unsustainable. However, plant-based meat alternatives (PBMA) are not widely accepted yet. PBMA aim to imitate the experience of eating meat by mimicking animal meat in its sensory characteristics such as taste, texture, or aesthetic appearance. This narrative review explores the motivational barriers to adopting PBMA while focusing on food neophobia, social norms and rituals, as well as conflicting eating goals that prevent consumers from switching to a plant-based diet. Based on the key characteristics of these motivational barriers, which are informed by research findings in consumer psychology and marketing, solutions are discussed that can help counter the barriers. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/23965 |
| Fulltext version: | Published version |
| License (according to publishing contract): | CC BY 4.0: Attribution 4.0 International |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Jahn-etal_Plant-based-meat-alternatives_Sustainability.pdf | 622.97 kB | Adobe PDF |  View/Open |
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Jahn, S., Furchheim, P., & Strässner, A.-M. (2021). Plant-based meat alternatives : motivational adoption barriers and solutions. Sustainability, 13(23), 13271. https://doi.org/10.3390/su132313271
Jahn, S., Furchheim, P. and Strässner, A.-M. (2021) ‘Plant-based meat alternatives : motivational adoption barriers and solutions’, Sustainability, 13(23), p. 13271. Available at: https://doi.org/10.3390/su132313271.
S. Jahn, P. Furchheim, and A.-M. Strässner, “Plant-based meat alternatives : motivational adoption barriers and solutions,” Sustainability, vol. 13, no. 23, p. 13271, 2021, doi: 10.3390/su132313271.
JAHN, Steffen, Pia FURCHHEIM und Anna-Maria STRÄSSNER, 2021. Plant-based meat alternatives : motivational adoption barriers and solutions. Sustainability. 2021. Bd. 13, Nr. 23, S. 13271. DOI 10.3390/su132313271
Jahn, Steffen, Pia Furchheim, and Anna-Maria Strässner. 2021. “Plant-Based Meat Alternatives : Motivational Adoption Barriers and Solutions.” Sustainability 13 (23): 13271. https://doi.org/10.3390/su132313271.
Jahn, Steffen, et al. “Plant-Based Meat Alternatives : Motivational Adoption Barriers and Solutions.” Sustainability, vol. 13, no. 23, 2021, p. 13271, https://doi.org/10.3390/su132313271.
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