Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gadgil, Maya | - |
| dc.contributor.author | Guhl, Selina | - |
| dc.contributor.author | Björck, Albena | - |
| dc.date.accessioned | 2022-02-02T13:31:15Z | - |
| dc.date.available | 2022-02-02T13:31:15Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.issn | 2288-825X | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/24068 | - |
| dc.description.abstract | This study will provide insight into the mechanisms of a luxury ecosystem and its potential to enhance customer experience management. Ecosystems are built in collaboration with various partners that share a common vision. Luxury experiences have to be managed, to ensure that the search of luxury consumers for pleasure, emotions, uniqueness and consid- eration are fullfilled. Preliminary results show that an adapted luxury ecosystem model, based on customer-centricity, epitomizes an innovative strategic approach for customer experience management. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | Global Alliance of Marketing & Management Associations | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Business ecosystem | de_CH |
| dc.subject | Customer experience management | de_CH |
| dc.subject | Customer-centricity | de_CH |
| dc.subject | Innovative strategy | de_CH |
| dc.subject | Luxury management | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management | de_CH |
| dc.type | Konferenz: Paper | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | International Management Institute (IMI) | de_CH |
| dc.identifier.doi | 10.15444/GFMC2021.04.02.01 | de_CH |
| zhaw.conference.details | Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 235 | de_CH |
| zhaw.pages.start | 231 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Publikation) | de_CH |
| zhaw.title.proceedings | Proceedings of the Global Fashion Management Conference 2021 | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Gadgil, M., Guhl, S., & Björck, A. (2021). A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [Conference paper]. Proceedings of the Global Fashion Management Conference 2021, 231–235. https://doi.org/10.15444/GFMC2021.04.02.01
Gadgil, M., Guhl, S. and Björck, A. (2021) ‘A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management’, in Proceedings of the Global Fashion Management Conference 2021. Global Alliance of Marketing & Management Associations, pp. 231–235. Available at: https://doi.org/10.15444/GFMC2021.04.02.01.
M. Gadgil, S. Guhl, and A. Björck, “A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management,” in Proceedings of the Global Fashion Management Conference 2021, 2021, pp. 231–235. doi: 10.15444/GFMC2021.04.02.01.
GADGIL, Maya, Selina GUHL und Albena BJÖRCK, 2021. A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management. In: Proceedings of the Global Fashion Management Conference 2021. Conference paper. Global Alliance of Marketing & Management Associations. 2021. S. 231–235
Gadgil, Maya, Selina Guhl, and Albena Björck. 2021. “A Conceptual Study Customer-Centric Luxury Ecosystems : An Innovative Strategic Approach for Luxury Customer Experience Management.” Conference paper. In Proceedings of the Global Fashion Management Conference 2021, 231–35. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GFMC2021.04.02.01.
Gadgil, Maya, et al. “A Conceptual Study Customer-Centric Luxury Ecosystems : An Innovative Strategic Approach for Luxury Customer Experience Management.” Proceedings of the Global Fashion Management Conference 2021, Global Alliance of Marketing & Management Associations, 2021, pp. 231–35, https://doi.org/10.15444/GFMC2021.04.02.01.
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