Publication type: Conference other
Type of review: No review
Title: Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations
Authors: Björck, Albena
Guhl, Selina
Sticher, Robin
et. al: No
Conference details: EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021
Issue Date: 2021
Language: English
Subject (DDC): 658.45: Corporate communications
URI: https://digitalcollection.zhaw.ch/handle/11475/24303
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

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