| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Kundensegmente, Kundenbeziehungen, Kanäle und Distribution |
| Authors: | Merdzanovic, Adis |
| et. al: | No |
| Published in: | Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren |
| Editors of the parent work: | Rüeger, Brian Merdzanovic, Adis Wyss, Saskia |
| Page(s): | 99 |
| Pages to: | 112 |
| Issue Date: | 2022 |
| Publisher / Ed. Institution: | Versus |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-03909-356-4 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24710 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Merdzanovic, A. (2022). Kundensegmente, Kundenbeziehungen, Kanäle und Distribution. In B. Rüeger, A. Merdzanovic, & S. Wyss (eds.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren (pp. 99–112). Versus.
Merdzanovic, A. (2022) ‘Kundensegmente, Kundenbeziehungen, Kanäle und Distribution’, in B. Rüeger, A. Merdzanovic, and S. Wyss (eds) Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus, pp. 99–112.
A. Merdzanovic, “Kundensegmente, Kundenbeziehungen, Kanäle und Distribution,” in Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, B. Rüeger, A. Merdzanovic, and S. Wyss, Eds. Zürich: Versus, 2022, pp. 99–112.
MERDZANOVIC, Adis, 2022. Kundensegmente, Kundenbeziehungen, Kanäle und Distribution. In: Brian RÜEGER, Adis MERDZANOVIC und Saskia WYSS (Hrsg.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus. S. 99–112. ISBN 978-3-03909-356-4
Merdzanovic, Adis. 2022. “Kundensegmente, Kundenbeziehungen, Kanäle und Distribution.” In Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger, Adis Merdzanovic, and Saskia Wyss, 99–112. Zürich: Versus.
Merdzanovic, Adis. “Kundensegmente, Kundenbeziehungen, Kanäle und Distribution.” Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger et al., Versus, 2022, pp. 99–112.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.