Publication type: Book part
Type of review: Editorial review
Title: Transition : vom «Building the Business» zum «Running the Business»
Authors: Rüeger, Brian
et. al: No
Published in: Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren
Editors of the parent work: Rüeger, Brian
Merdzanovic, Adis
Wyss, Saskia
Page(s): 133
Pages to: 152
Issue Date: 2022
Publisher / Ed. Institution: Versus
Publisher / Ed. Institution: Zürich
ISBN: 978-3-03909-356-4
Language: German
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/24713
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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Rüeger, B. (2022). Transition : vom «Building the Business» zum «Running the Business». In B. Rüeger, A. Merdzanovic, & S. Wyss (eds.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren (pp. 133–152). Versus.
Rüeger, B. (2022) ‘Transition : vom «Building the Business» zum «Running the Business»’, in B. Rüeger, A. Merdzanovic, and S. Wyss (eds) Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus, pp. 133–152.
B. Rüeger, “Transition : vom «Building the Business» zum «Running the Business»,” in Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, B. Rüeger, A. Merdzanovic, and S. Wyss, Eds. Zürich: Versus, 2022, pp. 133–152.
RÜEGER, Brian, 2022. Transition : vom «Building the Business» zum «Running the Business». In: Brian RÜEGER, Adis MERDZANOVIC und Saskia WYSS (Hrsg.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus. S. 133–152. ISBN 978-3-03909-356-4
Rüeger, Brian. 2022. “Transition : vom «Building the Business» zum «Running the Business».” In Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger, Adis Merdzanovic, and Saskia Wyss, 133–52. Zürich: Versus.
Rüeger, Brian. “Transition : vom «Building the Business» zum «Running the Business».” Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger et al., Versus, 2022, pp. 133–52.


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