Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hüttermann, Marcel | - |
| dc.contributor.author | Kunkel, Thilo | - |
| dc.date.accessioned | 2022-04-13T14:52:27Z | - |
| dc.date.available | 2022-04-13T14:52:27Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.issn | 1061-6934 | de_CH |
| dc.identifier.issn | 1557-2528 | de_CH |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/24799 | - |
| dc.description.abstract | The purpose of this research is to examine the impact of fan engagement on merchandise purchase intentions. We draw on existing fan engagement literature and focus on non-transactional fan engagement and its effects on merchandise purchasing as a single transactional fan engagement dimension. Data were collected from 206 season ticket holders (Study 1) and 520 fans of professional sports teams (Study 2) and analyzed using structural equation modeling. Findings show non-transactional fan engagement dimensions explain 51% (Study 1) and 60% (Study 2) of merchandise purchase intentions and consumption is driven by fan engagement dimensions related to the individual fan, rather than those dimensions that are influenced by others. This article contributes to the sports marketing literature by providing specific insights on the relationship between non-transactional fan engagement dimensions and merchandise consumption intentions. Thus, the findings have important implications for sport marketers as merchandise represents a crucial revenue stream of sport organizations. | de_CH |
| dc.language.iso | en | de_CH |
| dc.publisher | FiT | de_CH |
| dc.relation.ispartof | Sport Marketing Quarterly | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Consumption | de_CH |
| dc.subject | Fan engagement | de_CH |
| dc.subject | Merchandise | de_CH |
| dc.subject | Purchase intention | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | The influence of non-transactional fan engagement on merchandise consumption | de_CH |
| dc.type | Beitrag in wissenschaftlicher Zeitschrift | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| dc.identifier.doi | 10.32731/SMQ.311.0322.04 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.issue | 31 | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.pages.end | 61 | de_CH |
| zhaw.pages.start | 48 | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.volume | 2022 | de_CH |
| zhaw.publication.review | Peer review (Publikation) | de_CH |
| zhaw.webfeed | W: Spitzenpublikation | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Hüttermann, M., & Kunkel, T. (2022). The influence of non-transactional fan engagement on merchandise consumption. Sport Marketing Quarterly, 2022(31), 48–61. https://doi.org/10.32731/SMQ.311.0322.04
Hüttermann, M. and Kunkel, T. (2022) ‘The influence of non-transactional fan engagement on merchandise consumption’, Sport Marketing Quarterly, 2022(31), pp. 48–61. Available at: https://doi.org/10.32731/SMQ.311.0322.04.
M. Hüttermann and T. Kunkel, “The influence of non-transactional fan engagement on merchandise consumption,” Sport Marketing Quarterly, vol. 2022, no. 31, pp. 48–61, 2022, doi: 10.32731/SMQ.311.0322.04.
HÜTTERMANN, Marcel und Thilo KUNKEL, 2022. The influence of non-transactional fan engagement on merchandise consumption. Sport Marketing Quarterly. 2022. Bd. 2022, Nr. 31, S. 48–61. DOI 10.32731/SMQ.311.0322.04
Hüttermann, Marcel, and Thilo Kunkel. 2022. “The Influence of Non-Transactional Fan Engagement on Merchandise Consumption.” Sport Marketing Quarterly 2022 (31): 48–61. https://doi.org/10.32731/SMQ.311.0322.04.
Hüttermann, Marcel, and Thilo Kunkel. “The Influence of Non-Transactional Fan Engagement on Merchandise Consumption.” Sport Marketing Quarterly, vol. 2022, no. 31, 2022, pp. 48–61, https://doi.org/10.32731/SMQ.311.0322.04.
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