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  4. Publikationen School of Management and Law
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dc.contributor.authorSeiler, Roger-
dc.contributor.authorWüest, Sonja-
dc.date.accessioned2022-04-22T15:22:28Z-
dc.date.available2022-04-22T15:22:28Z-
dc.date.issued2022-
dc.identifier.isbn978-989-8704-38-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24840-
dc.description.abstractChatbots have become quite popular in recent years, and research on the topic has gained momentum. In this study, we address whether the stereotype content model applies in the context of chatbots. Furthermore, we consider whether swapping the image of a person in the chatbot interface makes a difference in terms of the SCM. An online experiment was conducted to A/B-test different chatbot versions, and the results suggest that the SCM applies. Furthermore, a chatbot can be perceived as warm and competent, with friendliness, in particular, fostering online trust. This, in turn, is a business-success-relevant construct in an online setting. Therefore, if a trustworthy chatbot is to be implemented, the SCM is considered relevant and necessary for implementing such a bot.de_CH
dc.language.isoende_CH
dc.publisherIADISde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectA/B-Testingde_CH
dc.subjectChatbotde_CH
dc.subjectOnline experimentde_CH
dc.subjectTrustde_CH
dc.subjectStereo content modelde_CH
dc.subject.ddc006: Spezielle Computerverfahrende_CH
dc.titleAn online experiment on the stereotype content model (SCM) and chatbots : does swapping the picture make a difference?de_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Wirtschaftsinformatik (IWI)de_CH
zhaw.conference.details20th International Conference e-Society 2022, Virtual, 12-14 March 2022de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end138de_CH
zhaw.pages.start131de_CH
zhaw.parentwork.editorKommers, Piet-
zhaw.parentwork.editorArnedillo Sánchez, Inmaculada-
zhaw.parentwork.editorIsaías, Pedro-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsProceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Seiler, R., & Wüest, S. (2022). An online experiment on the stereotype content model (SCM) and chatbots : does swapping the picture make a difference? [Conference paper]. In P. Kommers, I. Arnedillo Sánchez, & P. Isaías (Eds.), Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022 (pp. 131–138). IADIS.
Seiler, R. and Wüest, S. (2022) ‘An online experiment on the stereotype content model (SCM) and chatbots : does swapping the picture make a difference?’, in P. Kommers, I. Arnedillo Sánchez, and P. Isaías (eds) Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022. IADIS, pp. 131–138.
R. Seiler and S. Wüest, “An online experiment on the stereotype content model (SCM) and chatbots : does swapping the picture make a difference?,” in Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022, 2022, pp. 131–138.
SEILER, Roger und Sonja WÜEST, 2022. An online experiment on the stereotype content model (SCM) and chatbots : does swapping the picture make a difference? In: Piet KOMMERS, Inmaculada ARNEDILLO SÁNCHEZ und Pedro ISAÍAS (Hrsg.), Proceedings of the International Conferences on e-Society 2022 and Mobile Learning 2022. Conference paper. IADIS. 2022. S. 131–138. ISBN 978-989-8704-38-2
Seiler, Roger, and Sonja Wüest. 2022. “An Online Experiment on the Stereotype Content Model (SCM) and Chatbots : Does Swapping the Picture Make a Difference?” Conference paper. In Proceedings of the International Conferences on E-Society 2022 and Mobile Learning 2022, edited by Piet Kommers, Inmaculada Arnedillo Sánchez, and Pedro Isaías, 131–38. IADIS.
Seiler, Roger, and Sonja Wüest. “An Online Experiment on the Stereotype Content Model (SCM) and Chatbots : Does Swapping the Picture Make a Difference?” Proceedings of the International Conferences on E-Society 2022 and Mobile Learning 2022, edited by Piet Kommers et al., IADIS, 2022, pp. 131–38.


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