Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions

Merkle, Thorsten; Tajeddini, Kayhan; Vlachos, Ilias; Keane, Jim

doi:10.1108/978-1-83982-550-720201010

Publication type:	Book part
Type of review:	Editorial review
Title:	Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions
Authors:	Merkle, Thorsten Tajeddini, Kayhan Vlachos, Ilias Keane, Jim
et. al:	No
DOI:	10.1108/978-1-83982-550-720201010
Published in:	Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems
Page(s):	127
Pages to:	150
Issue Date:	2020
Publisher / Ed. Institution:	Emerald
Publisher / Ed. Institution:	Bingley
ISBN:	978-1-83982-551-4 978-1-83982-550-7
Language:	English
Subjects:	Liminality; Airport; Food and beverage consumption; Qualitative analysis
Subject (DDC):	380: Transportation
Abstract:	In this chapter, the authors investigate the experiences of air passengers in the airside setting of commercial airports. Whilst the concept of liminality has found increased interest in tourism studies, only few studies have contextualized the airside experience as a liminal one. We investigate the role of food and beverage (F&B) consumption in this context as well as factors influencing F&B outlet patronage intentions. Using a European non-hub commercial airport as practical unit, we applied a mixed methods single case-study methodology to investigate F&B outlet choice in the airside setting. It becomes evident that perceptions of liminality play an important role in this context. Findings support the claim that the airport environment constitutes a special context, an encapsuled or protected space; not only for passengers, but also for employees alike. Whilst airports have a certain uniformity to regular travelers, infrequent travelers perceive air travel as an extraordinary activity, often paired with a certain uncertainty about related procedures. Evidence suggests that passengers’ emotional states play a key role in consumption decisions. Depending on travel purpose and direction, passengers showed differing consumption behaviors. Understanding the airport airside area as a liminoid space and using the concept of boundary work for the transition between home and work realms (and back again) thus serves as a suitable frame of reference to help understand the phenomena that were observed and analyzed in this study. F&B consumption can then be understood to support the mental transition between home and work realms. Our findings thus allow linking the passenger clusters’ different consumption behavior to prevailing emotional states in their transgressions between work and home realm in the liminoid airside context.
URI:	https://shura.shu.ac.uk/id/eprint/27440 https://digitalcollection.zhaw.ch/handle/11475/24843
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Facility Management (IFM)
Appears in collections:	Publikationen School of Management and Law

Files in This Item:

There are no files associated with this item.

Show full item record

Merkle, T., Tajeddini, K., Vlachos, I., & Keane, J. (2020). Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions. In Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems (pp. 127–150). Emerald. https://doi.org/10.1108/978-1-83982-550-720201010

Merkle, T. et al. (2020) ‘Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions’, in Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems. Bingley: Emerald, pp. 127–150. Available at: https://doi.org/10.1108/978-1-83982-550-720201010.

T. Merkle, K. Tajeddini, I. Vlachos, and J. Keane, “Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions,” in Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems, Bingley: Emerald, 2020, pp. 127–150. doi: 10.1108/978-1-83982-550-720201010.

MERKLE, Thorsten, Kayhan TAJEDDINI, Ilias VLACHOS und Jim KEANE, 2020. Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions. In: Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems [online]. Bingley: Emerald. S. 127–150. ISBN 978-1-83982-551-4. Verfügbar unter: https://shura.shu.ac.uk/id/eprint/27440

Merkle, Thorsten, Kayhan Tajeddini, Ilias Vlachos, and Jim Keane. 2020. “Entrepreneurship within Airside Food and Beverage Outlet Patronage : The Creation of Ecosystems Using Outlet Context and Passenger’s Emotions.” In Entrepreneurship as Empowerment : Knowledge Spillovers and Entrepreneurial Ecosystems, 127–50. Bingley: Emerald. https://doi.org/10.1108/978-1-83982-550-720201010.

Merkle, Thorsten, et al. “Entrepreneurship within Airside Food and Beverage Outlet Patronage : The Creation of Ecosystems Using Outlet Context and Passenger’s Emotions.” Entrepreneurship as Empowerment : Knowledge Spillovers and Entrepreneurial Ecosystems, Emerald, 2020, pp. 127–50, https://doi.org/10.1108/978-1-83982-550-720201010.