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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorKnaus, Dominik Lukas-
dc.contributor.authorMerkle, Thorsten-
dc.date.accessioned2022-04-22T15:28:48Z-
dc.date.available2022-04-22T15:28:48Z-
dc.date.issued2020-
dc.identifier.isbn978-1-83982-837-9de_CH
dc.identifier.isbn978-1-83982-836-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/24845-
dc.description.abstractThe FIFA Museum in Zurich is a division of the Fédération Internationale de Football Association (FIFA) and has been opened in 2016 with the aspiration to become one of the key attractions, both in Zurich as well as in the association football context. As with many tourist attractions, staying on top of the game is a challenge. Unlike other museums, the FIFA Museum took an open innovation approach in developing their concept, especially for those parts that deal with visitor interactions. With the goal of being not only a football museum, but also an attractive and leading event location in Switzerland, event ideas were collected using a crowdsourcing approach, managed through a platform run by ATIZO. Through this community, the museum could design attractive event concepts, succeeded to increase visitor engagement and built a loyal base of innovators and future guests. This chapter describes the crowdsourcing methodology applied by the FIFA Museum, critically examines the process, advantages, and disadvantages of the methodology chosen, and concludes by giving recommendations for similar cases. The particular focus lies on the application of the crowdsourcing method in areas where a strong fan community can be involved in the development process, such as, e.g., in the association football context.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofSport entrepreneurship : an economic, social and sustainability perspective subjectde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectOpen innovationde_CH
dc.subjectFIFA museumde_CH
dc.subjectSport managementde_CH
dc.subjectCrowdsourcingde_CH
dc.subject.ddc306.48: Freizeit und Tourismusde_CH
dc.titleOpen innovation in sports management : the case of the FIFA museum in Zurich, Switzerlandde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Facility Management (IFM)de_CH
zhaw.publisher.placeBingleyde_CH
dc.identifier.doi10.1108/978-1-83982-836-220201008de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end53de_CH
zhaw.pages.start43de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Knaus, D. L., & Merkle, T. (2020). Open innovation in sports management : the case of the FIFA museum in Zurich, Switzerland. In Sport entrepreneurship : an economic, social and sustainability perspective subject (pp. 43–53). Emerald. https://doi.org/10.1108/978-1-83982-836-220201008
Knaus, D.L. and Merkle, T. (2020) ‘Open innovation in sports management : the case of the FIFA museum in Zurich, Switzerland’, in Sport entrepreneurship : an economic, social and sustainability perspective subject. Bingley: Emerald, pp. 43–53. Available at: https://doi.org/10.1108/978-1-83982-836-220201008.
D. L. Knaus and T. Merkle, “Open innovation in sports management : the case of the FIFA museum in Zurich, Switzerland,” in Sport entrepreneurship : an economic, social and sustainability perspective subject, Bingley: Emerald, 2020, pp. 43–53. doi: 10.1108/978-1-83982-836-220201008.
KNAUS, Dominik Lukas und Thorsten MERKLE, 2020. Open innovation in sports management : the case of the FIFA museum in Zurich, Switzerland. In: Sport entrepreneurship : an economic, social and sustainability perspective subject. Bingley: Emerald. S. 43–53. ISBN 978-1-83982-837-9
Knaus, Dominik Lukas, and Thorsten Merkle. 2020. “Open Innovation in Sports Management : The Case of the FIFA Museum in Zurich, Switzerland.” In Sport Entrepreneurship : An Economic, Social and Sustainability Perspective Subject, 43–53. Bingley: Emerald. https://doi.org/10.1108/978-1-83982-836-220201008.
Knaus, Dominik Lukas, and Thorsten Merkle. “Open Innovation in Sports Management : The Case of the FIFA Museum in Zurich, Switzerland.” Sport Entrepreneurship : An Economic, Social and Sustainability Perspective Subject, Emerald, 2020, pp. 43–53, https://doi.org/10.1108/978-1-83982-836-220201008.


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