Globalisation and digitalisation : digital transformation management at traditional companies

Braun, Markus; Bergamin, Stephan

Publication type:	Conference paper
Type of review:	Peer review (abstract)
Title:	Globalisation and digitalisation : digital transformation management at traditional companies
Authors:	Braun, Markus Bergamin, Stephan
et. al:	No
Conference details:	22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022
Issue Date:	2022
Language:	English
Subjects:	Digital disruption; Transformation management; Digital transformation; Digital strategy; Awareness; Digital business model
Subject (DDC):	658.401: Corporate development
Abstract:	Digital user and customer behaviour and digital technologies increasingly form the basis for new business models. Whereas the forte of established companies is their long-standing understanding of customer needs and excellent production and research know-how, new digital providers usually make a beeline for the most profitable product and service offerings. Digital business models are quickly scalable. Since the outbreak of the coronavirus pandemic, digital business concepts have become increasingly popular because of the contact restrictions imposed worldwide. Traditional companies face the challenge of dealing with issues such as agile organisation, the possible cannibalisation of their analogue-based business models and the application-compatible further development of existing IT systems. Based on interviews with entrepreneurs and leaders from nine different industries, the team of authors has developed a new tool: the "Digital Business Transformation Matrix". Starting out from current positioning in terms of geographical reach and digital development status, companies map out a development path to their strategic target position over a period of ten years. The authors explain how a digital transformation process can be successfully implemented at established companies. The new "Digital Business Transformation Matrix" tool creates an orientation framework for the strategic orientation of companies in line with digital business models. A three-stage strategy process for the development of a digital business model for traditional companies is proposed.
URI:	https://digitalcollection.zhaw.ch/handle/11475/25443
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Braun, M., & Bergamin, S. (2022). Globalisation and digitalisation : digital transformation management at traditional companies. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

Braun, M. and Bergamin, S. (2022) ‘Globalisation and digitalisation : digital transformation management at traditional companies’, in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

M. Braun and S. Bergamin, “Globalisation and digitalisation : digital transformation management at traditional companies,” in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.

BRAUN, Markus und Stephan BERGAMIN, 2022. Globalisation and digitalisation : digital transformation management at traditional companies. In: 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022. Conference paper. 2022

Braun, Markus, and Stephan Bergamin. 2022. “Globalisation and Digitalisation : Digital Transformation Management at Traditional Companies.” Conference paper. In 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.

Braun, Markus, and Stephan Bergamin. “Globalisation and Digitalisation : Digital Transformation Management at Traditional Companies.” 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.