1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHannich, Frank-
dc.contributor.authorLabaronne, Leticia-
dc.contributor.authorSchedler, Roy-
dc.contributor.authorLeuschen, Lara-
dc.contributor.authorHeierli, Reto-
dc.date.accessioned2022-09-01T12:54:29Z-
dc.date.available2022-09-01T12:54:29Z-
dc.date.issued2022-
dc.identifier.isbn978-2-9602195-4-8de_CH
dc.identifier.issn2466-7498de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/25555-
dc.description.abstractAddressing new and broader audiences is increasingly relevant for cultural institutions. As a result, visitor studies have become an established part of cultural management and research but reaching out to new and broader audiences requires non-visitor research as well. This research focuses on the case of the Swiss Science Center Technorama and compares characteristics, needs and motivations of non-visitors as well as visitors and shows how this information can be used for targeted offerings and digital marketing communications based on Falk’s phenotypes. The results affirm well-known barriers such as price and distance but also show potential of better targeted offerings and digital communications.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectAudience developmentde_CH
dc.subjectVisitor studyde_CH
dc.subjectDigital arts marketingde_CH
dc.subjectNon-visitor studyde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleThe chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technoramade_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Hannich, F., Labaronne, L., Schedler, R., Leuschen, L., & Heierli, R. (2022). The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Hannich, F. et al. (2022) ‘The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama’, in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
F. Hannich, L. Labaronne, R. Schedler, L. Leuschen, and R. Heierli, “The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama,” in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.
HANNICH, Frank, Leticia LABARONNE, Roy SCHEDLER, Lara LEUSCHEN und Reto HEIERLI, 2022. The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama. In: 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022. Conference paper. 2022. ISBN 978-2-9602195-4-8
Hannich, Frank, Leticia Labaronne, Roy Schedler, Lara Leuschen, and Reto Heierli. 2022. “The Chemistry between Us : Non-Visitor Research for Targeted Offerings and Communication : The Case of the Swiss Science Center Technorama.” Conference paper. In 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Hannich, Frank, et al. “The Chemistry between Us : Non-Visitor Research for Targeted Offerings and Communication : The Case of the Swiss Science Center Technorama.” 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.