1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorDuma, Fabio-
dc.date.accessioned2022-11-04T13:07:07Z-
dc.date.available2022-11-04T13:07:07Z-
dc.date.issued2022-09-13-
dc.identifier.issn1355-5855de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/25944-
dc.description42372de_CH
dc.description.abstractIn contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to understand the phenomenon in the future, different, more contextualized and human-focused lenses and methodologies are needed. He ventures out into philosophy, sociology and anthropology to broaden the perspective on the matter and proposes resonance, the theory of successful world relations, as an alternative view on luxury and luxury consumption.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofAsia Pacific Journal of Marketing and Logisticsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectLuxuryde_CH
dc.subjectLuxury managementde_CH
dc.subjectLuxury marketingde_CH
dc.subjectLuxury consumptionde_CH
dc.subjectResonancede_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleLuxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global businessde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.1108/APJML-07-2022-0613de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Duma, F. (2022). Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-07-2022-0613
Duma, F. (2022) ‘Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business’, Asia Pacific Journal of Marketing and Logistics [Preprint]. Available at: https://doi.org/10.1108/APJML-07-2022-0613.
F. Duma, “Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business,” Asia Pacific Journal of Marketing and Logistics, Sep. 2022, doi: 10.1108/APJML-07-2022-0613.
DUMA, Fabio, 2022. Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. 13 September 2022. DOI 10.1108/APJML-07-2022-0613
Duma, Fabio. 2022. “Luxury Is Dead, Long Live Luxury! Resonance as an Alternative Lens to Advance Our Understanding of an Eternal Desire and a Global Business.” Asia Pacific Journal of Marketing and Logistics, September. https://doi.org/10.1108/APJML-07-2022-0613.
Duma, Fabio. “Luxury Is Dead, Long Live Luxury! Resonance as an Alternative Lens to Advance Our Understanding of an Eternal Desire and a Global Business.” Asia Pacific Journal of Marketing and Logistics, Sept. 2022, https://doi.org/10.1108/APJML-07-2022-0613.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.