Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector

Duma, Fabio; Khalifa, Dina; Schäfer, Jule

doi:10.4324/9781003163732

Publication type:	Book part
Type of review:	Editorial review
Title:	Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector
Authors:	Duma, Fabio Khalifa, Dina Schäfer, Jule
et. al:	No
DOI:	10.4324/9781003163732
Published in:	The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
Editors of the parent work:	Batat, Wided
Issue Date:	2022
Publisher / Ed. Institution:	Routledge
Publisher / Ed. Institution:	London
ISBN:	9780367757274 9781003163732
Language:	English
Subject (DDC):	658.8: Marketing management
Abstract:	Companies worldwide are encountering significant challenges as we face the consequences of decades of unsustainable business and consumption practices. Strategies and business models must be adapted to new circumstances, changing regulations, and the evolving expectations of both customers and employees. To do this successfully, managers should act based on norms and values shared by all relevant stakeholders to ensure the organization’s legitimacy. A transparent and concise corporate purpose provides clarity and meaning to navigate complexity, manage risk, and capitalize on new opportunities. However, not all companies succeed in formulating and implementing a corporate purpose that goes beyond mere marketing slogans. In the luxury industry, which has evolved from small workshops to global brands and conglomerates, corporate purpose is both conceptually underdeveloped and practically underutilized. In the present study, the authors attempt to narrow this gap and contribute to Transformative Luxury Research (TLR). Applying a qualitative exploratory research approach to the Swiss luxury watch sector, the authors propose conceptual pillars of luxury corporate purpose. In doing so, they uncover lingering tensions and challenges to employee well-being arising from the perceived misalignment of managerial actions with an artisanal work ethic. While the insights are purely exploratory and limited to the chosen context, they offer a starting point for further research in TLR, thus contributing to the field’s research agenda, and orientation to managers in and beyond the watch sector.
URI:	https://digitalcollection.zhaw.ch/handle/11475/26919
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

Files in This Item:

There are no files associated with this item.

Show full item record

Duma, F., Khalifa, D., & Schäfer, J. (2022). Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector. In W. Batat (Ed.), The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth. Routledge. https://doi.org/10.4324/9781003163732

Duma, F., Khalifa, D. and Schäfer, J. (2022) ‘Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector’, in W. Batat (ed.) The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth. London: Routledge. Available at: https://doi.org/10.4324/9781003163732.

F. Duma, D. Khalifa, and J. Schäfer, “Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector,” in The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth, W. Batat, Ed. London: Routledge, 2022. doi: 10.4324/9781003163732.

DUMA, Fabio, Dina KHALIFA und Jule SCHÄFER, 2022. Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sector. In: Wided BATAT (Hrsg.), The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth. London: Routledge. ISBN 9780367757274

Duma, Fabio, Dina Khalifa, and Jule Schäfer. 2022. “Corporate Purpose and Employee Well-Being in the Luxury Industry : Conceptual Foundations and Recommendations for the Swiss Watch Sector.” In The Rise of Positive Luxury : Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth, edited by Wided Batat. London: Routledge. https://doi.org/10.4324/9781003163732.

Duma, Fabio, et al. “Corporate Purpose and Employee Well-Being in the Luxury Industry : Conceptual Foundations and Recommendations for the Swiss Watch Sector.” The Rise of Positive Luxury : Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth, edited by Wided Batat, Routledge, 2022, https://doi.org/10.4324/9781003163732.