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  4. Publikationen School of Management and Law
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dc.contributor.authorKaramustafa, Güldem-
dc.contributor.authorLupina-Wegener, Anna-
dc.date.accessioned2023-03-11T14:27:17Z-
dc.date.available2023-03-11T14:27:17Z-
dc.date.issued2021-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/27296-
dc.description.abstractWe conducted a qualitative study and examined the Swiss startups in China (SNVs) to provide deeper insight into how International New Ventures (INVs) strive to overcome external challenges and how they seek to establish legitimacy in host, emerging markets. Our study reveals how SNVs tackle this challenge. First of all, SNVs adapt to the mindset in the market and quickly gain insidership during the market exploration phase to acquire the understanding of the local rules of the game, e.g., culture, institutional logics and behaviours of key stakeholders, their motives as well as their evaluation criteria. Second, based on the interview data, we identified the actions taken by the start-ups to mitigate the liabilities of smallness depending on their China Market Mindset, defined as the capacity to effectively seize opportunities, tackle challenges and successfully develop business in China.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectInternational New Venturesde_CH
dc.subjectEmerging marketde_CH
dc.subjectLegitimationde_CH
dc.subjectIdentityde_CH
dc.subject.ddc658: Allgemeines Managementde_CH
dc.titleThe identity work during legitimation : the case of new ventures’ internationalization into Chinade_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.conference.details21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewKeine Begutachtungde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Karamustafa, G., & Lupina-Wegener, A. (2021). The identity work during legitimation : the case of new ventures’ internationalization into China. 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021.
Karamustafa, G. and Lupina-Wegener, A. (2021) ‘The identity work during legitimation : the case of new ventures’ internationalization into China’, in 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021.
G. Karamustafa and A. Lupina-Wegener, “The identity work during legitimation : the case of new ventures’ internationalization into China,” in 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021, 2021.
KARAMUSTAFA, Güldem und Anna LUPINA-WEGENER, 2021. The identity work during legitimation : the case of new ventures’ internationalization into China. In: 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021. Conference paper. 2021
Karamustafa, Güldem, and Anna Lupina-Wegener. 2021. “The Identity Work during Legitimation : The Case of New Ventures’ Internationalization into China.” Conference paper. In 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021.
Karamustafa, Güldem, and Anna Lupina-Wegener. “The Identity Work during Legitimation : The Case of New Ventures’ Internationalization into China.” 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021, 2021.


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