Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers

Björck, Albena; Guhl, Selina

doi:10.1108/S2398-391420230000006007

Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-27664

Publication type:	Book part
Type of review:	Editorial review
Title:	Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers
Authors:	Björck, Albena Guhl, Selina
et. al:	No
DOI:	10.1108/S2398-391420230000006007 10.21256/zhaw-27664
Published in:	(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
Editors of the parent work:	Rodríguez-Salcedo, Natalia Moreno, Ángeles Einwiller, Sabine Recalde, Mónica
Page(s):	99
Pages to:	121
Issue Date:	2023
Series:	Advances in Public Relations and Communication Management
Series volume:	6
Publisher / Ed. Institution:	Emerald
Publisher / Ed. Institution:	Bingley
ISBN:	978-1-80382-898-5
Language:	English
Subject (DDC):	658.45: Corporate communications
URI:	https://digitalcollection.zhaw.ch/handle/11475/27664
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Björck, A., & Guhl, S. (2023). Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, & M. Recalde (Eds.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (pp. 99–121). Emerald. https://doi.org/10.1108/S2398-391420230000006007

Björck, A. and Guhl, S. (2023) ‘Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers’, in N. Rodríguez-Salcedo et al. (eds) (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald, pp. 99–121. Available at: https://doi.org/10.1108/S2398-391420230000006007.

A. Björck and S. Guhl, “Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers,” in (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, and M. Recalde, Eds. Bingley: Emerald, 2023, pp. 99–121. doi: 10.1108/S2398-391420230000006007.

BJÖRCK, Albena und Selina GUHL, 2023. Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In: Natalia RODRÍGUEZ-SALCEDO, Ángeles MORENO, Sabine EINWILLER und Mónica RECALDE (Hrsg.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald. S. 99–121. ISBN 978-1-80382-898-5

Björck, Albena, and Selina Guhl. 2023. “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation : A Study of Swiss Communication Managers.” In (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, and Mónica Recalde, 99–121. Bingley: Emerald. https://doi.org/10.1108/S2398-391420230000006007.

Björck, Albena, and Selina Guhl. “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation : A Study of Swiss Communication Managers.” (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo et al., Emerald, 2023, pp. 99–121, https://doi.org/10.1108/S2398-391420230000006007.