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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorSchaffner, Dorothea-
dc.contributor.authorJuettner, Uta-
dc.contributor.authorWyss, Marc Philipp-
dc.contributor.authorBruggmann, Anja-
dc.contributor.authorVéron, Tobias-
dc.contributor.authorLingg, Linda-
dc.contributor.authorBracher, Martina-
dc.date.accessioned2023-04-21T09:20:04Z-
dc.date.available2023-04-21T09:20:04Z-
dc.date.issued2020-
dc.identifier.urihttps://proceedings.emac-online.org/pdfs/A2020-64154.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/27726-
dc.description.abstractWhether digital services simplify and enhance the user experience or manipulate it is discussed controversially. Contributing to the debate, this study links the concept of mindfulness to digital service consumption. It explores whether supporting services based on persuasive design features impact consumers’ mindfulness and whether consumers’ mindfulness affects psychological outcomes. The findings of the event contingent diary research with 100 digital service experiences provide no conclusive evidence. On the one hand, persuasive design features are not found to impact consumers’ mindfulness. On the other hand, consumer mindfulness in the digital service process is negatively related to stress and positively related to satisfaction and well-being. The implications suggest joint efforts between socially responsible companies and stakeholders from public and non-profit organizations to clearly communicate the aim of digital services and ensure mindful cognitive information processing.de_CH
dc.language.isoende_CH
dc.publisherEuropean Marketing Academyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectDigital servicede_CH
dc.subjectMindfulnessde_CH
dc.subjectService designde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDigital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-beingde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
zhaw.conference.details49th Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 26-29 May 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsProceedings of the European Marketing Academyde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Schaffner, D., Juettner, U., Wyss, M. P., Bruggmann, A., Véron, T., Lingg, L., & Bracher, M. (2020). Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being. Proceedings of the European Marketing Academy. https://proceedings.emac-online.org/pdfs/A2020-64154.pdf
Schaffner, D. et al. (2020) ‘Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being’, in Proceedings of the European Marketing Academy. European Marketing Academy. Available at: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.
D. Schaffner et al., “Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being,” in Proceedings of the European Marketing Academy, 2020. [Online]. Available: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf
SCHAFFNER, Dorothea, Uta JUETTNER, Marc Philipp WYSS, Anja BRUGGMANN, Tobias VÉRON, Linda LINGG und Martina BRACHER, 2020. Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being. In: Proceedings of the European Marketing Academy [online]. Conference paper. European Marketing Academy. 2020. Verfügbar unter: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf
Schaffner, Dorothea, Uta Juettner, Marc Philipp Wyss, Anja Bruggmann, Tobias Véron, Linda Lingg, and Martina Bracher. 2020. “Digital Service Consumption, Blessing or Curse? : Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being.” Conference paper. In Proceedings of the European Marketing Academy. European Marketing Academy. https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.
Schaffner, Dorothea, et al. “Digital Service Consumption, Blessing or Curse? : Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being.” Proceedings of the European Marketing Academy, European Marketing Academy, 2020, https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.


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