Full metadata record
DC FieldValueLanguage
dc.contributor.authorGrieder, Manuel-
dc.contributor.authorSchmitz, Jan-
dc.contributor.authorSchubert, Renate-
dc.date.accessioned2023-05-17T08:54:12Z-
dc.date.available2023-05-17T08:54:12Z-
dc.date.issued2021-
dc.identifier.issn1556-5068de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/27848-
dc.description.abstractWe study the effect of repeated opportunities for pro-social behavior on aggregate pro-social behavior through two laboratory experiments and field data on charitable giving. Our first experiment shows that two consecutive pro-social decisions (donations to a charity) lead to moral licensing, where the presence of a first donation lowers the second donation. However, we also find that offering multiple opportunities to donate increases aggregate contributions compared to control conditions holding the total donation possibility constant. The second experiment studies the potential drivers of this result and finds that people respond positively to each additional ask, regardless of whether the asks are presented simultaneously or sequentially. We observe similar patterns in field data from 73 charity campaigns sent by the International Committee of the Red Cross (ICRC) to 455,102 individuals between 2013-2020. Our findings indicate that moral licensing does not negatively impact aggregate pro-social behavior. This is good news for managers of charitable organizations who are concerned about the effects of repeated fundraising activities.de_CH
dc.format.extent45de_CH
dc.language.isoende_CH
dc.publisherSSRNde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectAsk effectde_CH
dc.subjectExperimentde_CH
dc.subjectGivingde_CH
dc.subjectMoral licensingde_CH
dc.subject.ddc361: Sozialarbeit und Sozialhilfede_CH
dc.titleAsking to give : moral licensing and pro-social behavior in the aggregatede_CH
dc.typeWorking Paper – Gutachten – Studiede_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Energie und Umwelt (CEE)de_CH
dc.identifier.doi10.2139/ssrn.3920355de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Grieder, M., Schmitz, J., & Schubert, R. (2021). Asking to give : moral licensing and pro-social behavior in the aggregate. SSRN. https://doi.org/10.2139/ssrn.3920355
Grieder, M., Schmitz, J. and Schubert, R. (2021) Asking to give : moral licensing and pro-social behavior in the aggregate. SSRN. Available at: https://doi.org/10.2139/ssrn.3920355.
M. Grieder, J. Schmitz, and R. Schubert, “Asking to give : moral licensing and pro-social behavior in the aggregate,” SSRN, 2021. doi: 10.2139/ssrn.3920355.
GRIEDER, Manuel, Jan SCHMITZ und Renate SCHUBERT, 2021. Asking to give : moral licensing and pro-social behavior in the aggregate. SSRN
Grieder, Manuel, Jan Schmitz, and Renate Schubert. 2021. “Asking to Give : Moral Licensing and Pro-Social Behavior in the Aggregate.” SSRN. https://doi.org/10.2139/ssrn.3920355.
Grieder, Manuel, et al. Asking to Give : Moral Licensing and Pro-Social Behavior in the Aggregate. SSRN, 2021, https://doi.org/10.2139/ssrn.3920355.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.