Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Stallone, Valerio | - |
| dc.contributor.author | Wetzels, Martin | - |
| dc.contributor.author | Mahr, Dominik | - |
| dc.contributor.author | Klaas, Michael | - |
| dc.date.accessioned | 2023-07-06T15:20:49Z | - |
| dc.date.available | 2023-07-06T15:20:49Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/28179 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Enhancing digital advertising with BCT : areas of innovation | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Keine Begutachtung | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Stallone, V., Wetzels, M., Mahr, D., & Klaas, M. (2023). Enhancing digital advertising with BCT : areas of innovation. EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
Stallone, V. et al. (2023) ‘Enhancing digital advertising with BCT : areas of innovation’, in EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
V. Stallone, M. Wetzels, D. Mahr, and M. Klaas, “Enhancing digital advertising with BCT : areas of innovation,” in EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023, 2023.
STALLONE, Valerio, Martin WETZELS, Dominik MAHR und Michael KLAAS, 2023. Enhancing digital advertising with BCT : areas of innovation. In: EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023. Conference presentation. 2023
Stallone, Valerio, Martin Wetzels, Dominik Mahr, and Michael Klaas. 2023. “Enhancing Digital Advertising with BCT : Areas of Innovation.” Conference presentation. In EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
Stallone, Valerio, et al. “Enhancing Digital Advertising with BCT : Areas of Innovation.” EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023, 2023.
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