Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Stallone, Valerio | - |
| dc.contributor.author | Wetzels, Martin | - |
| dc.contributor.author | Mahr, Dominik | - |
| dc.contributor.author | Klaas, Michael | - |
| dc.date.accessioned | 2023-07-06T15:21:30Z | - |
| dc.date.available | 2023-07-06T15:21:30Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/28180 | - |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | The revolution of digital advertising will be tokenized | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Keine Begutachtung | de_CH |
| zhaw.author.additional | No | de_CH |
| zhaw.display.portrait | Yes | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Stallone, V., Wetzels, M., Mahr, D., & Klaas, M. (2022). The revolution of digital advertising will be tokenized. International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.
Stallone, V. et al. (2022) ‘The revolution of digital advertising will be tokenized’, in International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.
V. Stallone, M. Wetzels, D. Mahr, and M. Klaas, “The revolution of digital advertising will be tokenized,” in International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022, 2022.
STALLONE, Valerio, Martin WETZELS, Dominik MAHR und Michael KLAAS, 2022. The revolution of digital advertising will be tokenized. In: International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022. Conference presentation. 2022
Stallone, Valerio, Martin Wetzels, Dominik Mahr, and Michael Klaas. 2022. “The Revolution of Digital Advertising Will Be Tokenized.” Conference presentation. In International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.
Stallone, Valerio, et al. “The Revolution of Digital Advertising Will Be Tokenized.” International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022, 2022.
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