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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorFischer, Damaris-
dc.contributor.authorLabaronne, Leticia-
dc.contributor.authorSeiler, Roger-
dc.date.accessioned2023-07-20T13:49:26Z-
dc.date.available2023-07-20T13:49:26Z-
dc.date.issued2022-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/28280-
dc.description.abstractNonprofit organizations are seeking innovative ways to raise funds and win the competition for donors’ attention. One of these new ways is the use of virtual reality (VR) in fundraising, which allows donors to experience a specific case for support. Only recent studies have investigated the effects of VR use in fundraising, the results of which report a positive effect on one-time donations. Our study offers a novel approach to investigating the potential of various possible applications of VR in fundraising campaigns as well as their effect on both short- and long-term donations. We conducted a quasi-experiment to compare the effects of using a Google Cardboard head-mounted display as well as a 360° video viewed on a screen to watching a 2D video. Both of these VR applications have been used by nonprofit organizations for fundraising campaigns. Opposed to the existing literature, our results suggest that simply using VR in fundraising activities does not in itself increase the one-time monetary donations or donor retention. Hence, our findings offer a different view to the existing literature and we conclude that the mere use of VR in fundraising campaigns does not necessarily increase short- or long-term donations. Rather, VR must be used in a targeted and thought-through manner when applied to the context of fundraising activities.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectFundraisingde_CH
dc.subjectFundraising campaignde_CH
dc.subjectNon-profit-managementde_CH
dc.subjectVirtual realityde_CH
dc.subject.ddc361.763: Gemeinnützige Organisationen (NPO)de_CH
dc.subject.ddc658.1: Organisation und Finanzende_CH
dc.titleVeni, vidi - donate? : an experimental study on using virtual reality in fundraisingde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Kulturmanagement (ZKM)de_CH
zhaw.conference.details22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewKeine Begutachtungde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Fischer, D., Labaronne, L., & Seiler, R. (2022). Veni, vidi - donate? : an experimental study on using virtual reality in fundraising. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Fischer, D., Labaronne, L. and Seiler, R. (2022) ‘Veni, vidi - donate? : an experimental study on using virtual reality in fundraising’, in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
D. Fischer, L. Labaronne, and R. Seiler, “Veni, vidi - donate? : an experimental study on using virtual reality in fundraising,” in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.
FISCHER, Damaris, Leticia LABARONNE und Roger SEILER, 2022. Veni, vidi - donate? : an experimental study on using virtual reality in fundraising. In: 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022. Conference paper. 2022
Fischer, Damaris, Leticia Labaronne, and Roger Seiler. 2022. “Veni, Vidi - Donate? : An Experimental Study on Using Virtual Reality in Fundraising.” Conference paper. In 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Fischer, Damaris, et al. “Veni, Vidi - Donate? : An Experimental Study on Using Virtual Reality in Fundraising.” 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022, 2022.


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