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dc.contributor.authorFurchheim, Pia-
dc.contributor.authorKreidler, Nicole-
dc.date.accessioned2023-08-28T13:09:36Z-
dc.date.available2023-08-28T13:09:36Z-
dc.date.issued2022-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/28503-
dc.description.abstractAs we push closer to 1.5 degrees Celsius, it is apparent that we need to go beyond sustainable buying behavior and holistically look at the entire consumption cycle. The present paper investigates factors that drive consumers’ desire to replace their current cellular phone in a longitudinal study. Building on the Investment Model by Rusbult et al. (1998) and consumer value theory, we show that product commitment is a function of a person’s satisfaction with that product, the quality of alternatives, and the investment size. The results indicate that the product relationship and product commitment generally weaken over time, while the perceived quality of alternatives and the likelihood to replace the phone increase. Additionally, we show that consumer value (hedonic and utilitarian) is an important driver of satisfaction. Importantly, the results show that while the effect of the utilitarian value on satisfaction remains stable over time, the influence of the hedonic value significantly declines.de_CH
dc.language.isoende_CH
dc.publisherEuropean Marketing Academyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectSustainabilityde_CH
dc.subjectValue decayde_CH
dc.subjectConsumer-product relationshipde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleWhy do consumers discard products prematurely? : a consumer value perspectivede_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details51st Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 24-27 May 2022de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsProceedings of the European Marketing Academyde_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Furchheim, P., & Kreidler, N. (2022). Why do consumers discard products prematurely? : a consumer value perspective. Proceedings of the European Marketing Academy.
Furchheim, P. and Kreidler, N. (2022) ‘Why do consumers discard products prematurely? : a consumer value perspective’, in Proceedings of the European Marketing Academy. European Marketing Academy.
P. Furchheim and N. Kreidler, “Why do consumers discard products prematurely? : a consumer value perspective,” in Proceedings of the European Marketing Academy, 2022.
FURCHHEIM, Pia und Nicole KREIDLER, 2022. Why do consumers discard products prematurely? : a consumer value perspective. In: Proceedings of the European Marketing Academy. Conference paper. European Marketing Academy. 2022
Furchheim, Pia, and Nicole Kreidler. 2022. “Why Do Consumers Discard Products Prematurely? : A Consumer Value Perspective.” Conference paper. In Proceedings of the European Marketing Academy. European Marketing Academy.
Furchheim, Pia, and Nicole Kreidler. “Why Do Consumers Discard Products Prematurely? : A Consumer Value Perspective.” Proceedings of the European Marketing Academy, European Marketing Academy, 2022.


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