1. ZHAW digitalcollection
  2. Angewandte Psychologie
  3. Publikationen
  4. Publikationen Angewandte Psychologie
Full metadata record
DC FieldValueLanguage
dc.contributor.authorLaasner Vogt, Lea-
dc.contributor.authorKühne, Swen J.-
dc.contributor.authorBremermann-Reiser, Sabine-
dc.contributor.authorReijnen, Ester-
dc.date.accessioned2023-09-08T13:08:00Z-
dc.date.available2023-09-08T13:08:00Z-
dc.date.issued2023-08-30-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/28608-
dc.description.abstractThe over-the-counter medication you get at the pharmacy for your hay fever comes with a verbal warning that in rare cases, side effects such as blurred vision may occur. How does this warning affect your driving behavior (e.g., the assessment of the risk of a car accident)? Now, recent studies have shown that pharmaceutical pictograms, visual aids to the application, dosage, but also to the side effects of medications, improve their correct intake because, for example, they attract more attention. However, little is known about whether and how such pictograms influence risk perception. To investigate this, participants (N = 306) in an online study were shown a medication package that provided either visual (i.e., pictograms) or verbal information about the rare occurrence of side effects (factor: format). The number of side effects could be 1 or 3 (factor: number). Participants who were randomly assigned to one of the four conditions had to indicate the probability of a car accident (1 – 100%), and their driving intention (do not drive anymore, drive only a short distance of 30 minutes or less, drive a longer distance of more than 30 minutes) because of taking the medication. Regarding both dependent measures – probability of a car accident and driving intention – we found only significant main effects of format (both p’s < .05). More precisely, with the visual presentation format of side effects, not only was the likelihood of a car accident rated lower than with the verbal presentation format (33.7 vs. 40.2%), but the willingness not to drive was also lower (9 vs. 15%). Note that across all conditions only 23.5% correctly rated "rarely" as being between 0.01 and 0.1%. Overall, a visual representation of side effects using pictograms on a medication package seems to reduce risk perception.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectVisual aidde_CH
dc.subjectPharmaceutical pictogramde_CH
dc.subjectRisk assessmentde_CH
dc.subjectDriving abilityde_CH
dc.subject.ddc158: Angewandte Psychologiede_CH
dc.titleVerbal or visual representation of side effects : does this affect the judgement of driving behavior?de_CH
dc.typeKonferenz: Posterde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Psychologiede_CH
zhaw.organisationalunitPsychologisches Institut (PI)de_CH
zhaw.conference.details45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedPI - Umwelt- und Nachhaltigkeitspsychologiede_CH
zhaw.webfeedAngewandte Kognitionspsychologiede_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Psychologie

Files in This Item:
There are no files associated with this item.
Show simple item record
Laasner Vogt, L., Kühne, S. J., Bremermann-Reiser, S., & Reijnen, E. (2023, August 30). Verbal or visual representation of side effects : does this affect the judgement of driving behavior? 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
Laasner Vogt, L. et al. (2023) ‘Verbal or visual representation of side effects : does this affect the judgement of driving behavior?’, in 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
L. Laasner Vogt, S. J. Kühne, S. Bremermann-Reiser, and E. Reijnen, “Verbal or visual representation of side effects : does this affect the judgement of driving behavior?,” in 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023, Aug. 2023.
LAASNER VOGT, Lea, Swen J. KÜHNE, Sabine BREMERMANN-REISER und Ester REIJNEN, 2023. Verbal or visual representation of side effects : does this affect the judgement of driving behavior? In: 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023. Conference poster. 30 August 2023
Laasner Vogt, Lea, Swen J. Kühne, Sabine Bremermann-Reiser, and Ester Reijnen. 2023. “Verbal or Visual Representation of Side Effects : Does This Affect the Judgement of Driving Behavior?” Conference poster. In 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
Laasner Vogt, Lea, et al. “Verbal or Visual Representation of Side Effects : Does This Affect the Judgement of Driving Behavior?” 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023, 2023.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.