Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-28792
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: How to save the world with zombies? : a scientainment approach to engage young people
Authors: Bättig-Frey, Petra
West, Mirjam
Skelton, Rahel
Berger, Verena
et. al: No
DOI: 10.22323/2.22050801
10.21256/zhaw-28792
Published in: Journal of Science Communication
Volume(Issue): 22
Issue: 05
Page(s): N01
Issue Date: 18-Sep-2023
Publisher / Ed. Institution: SISSA Medialab
ISSN: 1824-2049
Language: English
Subjects: Environmental communication; Public engagement with science and technology; Informal learning
Subject (DDC): 338.927: Environmental economics and sustainable development
700: The arts and entertainment
Abstract: When trying to sensitize adolescents for sustainability, innovative communication approaches are needed. In the outdoor escape “Zombie mission”, players follow a story and try to save the world by solving puzzles about sustainability topics with scientific information found in the university gardens. This study investigates to whom this scientainment approach appeals and whether it can impart knowledge and raise interest in science and the environment. A mixed methods approach was adopted using questionnaires and interviews. The results suggest that the game is a promising tool for communicating sustainability to adolescents, even those who may not have had prior interest in the environment or science. Participants enjoyed the activity and gained new knowledge as a result.
URI: https://digitalcollection.zhaw.ch/handle/11475/28792
Fulltext version: Published version
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement: Life Sciences and Facility Management
Organisational Unit: Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project: Öko Missions
Appears in collections:Publikationen Life Sciences und Facility Management

Files in This Item:
File Description SizeFormat 
2023_BaettigFrey-etal_Scientainment-approach-to-engage-young-people_jcom.pdf4.14 MBAdobe PDFThumbnail
View/Open
Show full item record
Bättig-Frey, P., West, M., Skelton, R., & Berger, V. (2023). How to save the world with zombies? : a scientainment approach to engage young people. Journal of Science Communication, 22(05), N01. https://doi.org/10.22323/2.22050801
Bättig-Frey, P. et al. (2023) ‘How to save the world with zombies? : a scientainment approach to engage young people’, Journal of Science Communication, 22(05), p. N01. Available at: https://doi.org/10.22323/2.22050801.
P. Bättig-Frey, M. West, R. Skelton, and V. Berger, “How to save the world with zombies? : a scientainment approach to engage young people,” Journal of Science Communication, vol. 22, no. 05, p. N01, Sep. 2023, doi: 10.22323/2.22050801.
BÄTTIG-FREY, Petra, Mirjam WEST, Rahel SKELTON und Verena BERGER, 2023. How to save the world with zombies? : a scientainment approach to engage young people. Journal of Science Communication. 18 September 2023. Bd. 22, Nr. 05, S. N01. DOI 10.22323/2.22050801
Bättig-Frey, Petra, Mirjam West, Rahel Skelton, and Verena Berger. 2023. “How to Save the World with Zombies? : A Scientainment Approach to Engage Young People.” Journal of Science Communication 22 (05): N01. https://doi.org/10.22323/2.22050801.
Bättig-Frey, Petra, et al. “How to Save the World with Zombies? : A Scientainment Approach to Engage Young People.” Journal of Science Communication, vol. 22, no. 05, Sept. 2023, p. N01, https://doi.org/10.22323/2.22050801.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.