1. ZHAW digitalcollection
  2. Angewandte Psychologie
  3. Publikationen
  4. Publikationen Angewandte Psychologie
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dc.contributor.authorKühne, Swen J.-
dc.contributor.authorReijnen, Ester-
dc.contributor.authorBremermann-Reiser, Sabine Maja-
dc.date.accessioned2023-10-27T09:04:07Z-
dc.date.available2023-10-27T09:04:07Z-
dc.date.issued2023-06-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/28965-
dc.description.abstractSustainability strategies have become part of many organisations. However, what kind of communication of these strategies to employees is most likely to lead them to choose greener mobility? Regarding prosocial behavior, a simple expression of gratitude to a person has been shown to make that person more likely to help others, donate or responding to a survey. Does incorporating gratitude into corporate sustainability communications also have a positive impact on employees' mobility decisions? To test this, in an online study, 739 participants (65% female, Mage = 25.8) were randomly assigned to one of three communication conditions. The organisation communicated either the sustainability strategy (control group) alone, with a thank you for the employees future green decisions (thank you condition), or with a thank you and the presentation of a gift (gift condition). Participants were then presented with both a flight and a train offer (oder counterbalanced) for their next business trip, and they had to indicate their preference for the train (in %). While communication conditions had no differential effect on the preference to use the train (p = .19), order did (p <.01); the train was prefered more when offered at the top. This effect became even more pronounced among participants with a high travel-related carbon footprint (p <.05). Overall, results suggest that organizations do not benefit from including gratitude in their sustainability communications to promote greener mobility, but do benefit when the organizational unit responsible for recommending travel options places the train offer first in an email.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectGiftde_CH
dc.subjectGreener mobilityde_CH
dc.subjectSustainability strategyde_CH
dc.subject.ddc150: Psychologiede_CH
dc.subject.ddc658.408: Sicherheitsmanagement, Umweltmanagementde_CH
dc.titleA little thanks misses the mark : does communicating gratitude affect green travel choices?de_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Psychologiede_CH
zhaw.organisationalunitPsychologisches Institut (PI)de_CH
zhaw.conference.detailsInternational Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedAngewandte Kognitionspsychologiede_CH
zhaw.webfeedPI - Umwelt- und Nachhaltigkeitspsychologiede_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Psychologie

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Kühne, S. J., Reijnen, E., & Bremermann-Reiser, S. M. (2023, June). A little thanks misses the mark : does communicating gratitude affect green travel choices? International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
Kühne, S.J., Reijnen, E. and Bremermann-Reiser, S.M. (2023) ‘A little thanks misses the mark : does communicating gratitude affect green travel choices?’, in International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
S. J. Kühne, E. Reijnen, and S. M. Bremermann-Reiser, “A little thanks misses the mark : does communicating gratitude affect green travel choices?,” in International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023, Jun. 2023.
KÜHNE, Swen J., Ester REIJNEN und Sabine Maja BREMERMANN-REISER, 2023. A little thanks misses the mark : does communicating gratitude affect green travel choices? In: International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023. Conference presentation. Juni 2023
Kühne, Swen J., Ester Reijnen, and Sabine Maja Bremermann-Reiser. 2023. “A Little Thanks Misses the Mark : Does Communicating Gratitude Affect Green Travel Choices?” Conference presentation. In International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
Kühne, Swen J., et al. “A Little Thanks Misses the Mark : Does Communicating Gratitude Affect Green Travel Choices?” International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023, 2023.


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