Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nagengast, Liane | - |
dc.contributor.author | Thomas, Oliver | - |
dc.contributor.author | Reimann, Olivier | - |
dc.contributor.author | Kucza, Gunther | - |
dc.date.accessioned | 2024-03-09T18:25:25Z | - |
dc.date.available | 2024-03-09T18:25:25Z | - |
dc.date.issued | 2023-09-29 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/30157 | - |
dc.description.abstract | This paper investigates how negative information about a retailer’s private label (PL) trigger negative spillover effects (a) to other retailers’ PLs and (b) to manufacturer brands (MB) regarding common dimensions of consumer evaluation (attitude, perceived quality, trust, purchase intent). Using scenarios about a fictitious product harm crisis, we conduct a 2x2 plus control group online experiment involving one retailer’s standard PL in the product category of ice cream. Within this product category, we find negative spillover effects from the focal retailer’s defective PL to competing retailers’ PL on attitude and perceived quality. We do not find any significant spillover effects on manufacturer brands. In line with categorization theory, our results support that PLs form one mental category in consumers’ minds. | de_CH |
dc.language.iso | en | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject | Private label | de_CH |
dc.subject | Negative information | de_CH |
dc.subject | Spillover effect | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Private labels and negative information : effects across retailers | de_CH |
dc.type | Konferenz: Paper | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.conference.details | EMAC Regional Conference, Athens, Greece, 27-29 September 2023 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Publikation) | de_CH |
zhaw.author.additional | No | de_CH |
zhaw.display.portrait | Yes | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Nagengast, L., Thomas, O., Reimann, O., & Kucza, G. (2023, September 29). Private labels and negative information : effects across retailers. EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Nagengast, L. et al. (2023) ‘Private labels and negative information : effects across retailers’, in EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
L. Nagengast, O. Thomas, O. Reimann, and G. Kucza, “Private labels and negative information : effects across retailers,” in EMAC Regional Conference, Athens, Greece, 27-29 September 2023, Sep. 2023.
NAGENGAST, Liane, Oliver THOMAS, Olivier REIMANN und Gunther KUCZA, 2023. Private labels and negative information : effects across retailers. In: EMAC Regional Conference, Athens, Greece, 27-29 September 2023. Conference paper. 29 September 2023
Nagengast, Liane, Oliver Thomas, Olivier Reimann, and Gunther Kucza. 2023. “Private Labels and Negative Information : Effects across Retailers.” Conference paper. In EMAC Regional Conference, Athens, Greece, 27-29 September 2023.
Nagengast, Liane, et al. “Private Labels and Negative Information : Effects across Retailers.” EMAC Regional Conference, Athens, Greece, 27-29 September 2023, 2023.
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