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dc.contributor.authorStadler, Michael-
dc.contributor.authorScheidegger, Nicoline-
dc.date.accessioned2024-05-02T11:27:49Z-
dc.date.available2024-05-02T11:27:49Z-
dc.date.issued2024-04-02-
dc.identifier.issn1755-425Xde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/30565-
dc.description.abstractPurpose: Recent research has highlighted limited explicit knowledge of a company’s strategy on the part of its employees. The concept of Open Strategy has emerged as a promising approach to address and enhance knowledge and understanding of an organization’s strategy across all hierarchical levels. However, empirical investigations of the relationship between the degree of openness in a strategy process and employees’ strategy knowledge remain scarce. This study aims to fill this gap. Design/methodology/approach: We conducted an online survey of individuals from various organizations, measuring the degree of openness of their strategy process and using regression analysis to determine the impact on strategy knowledge among the respondents. We operationalized strategy knowledge using two concepts. The first concept encompassed general knowledge of the employer’s strategy, mission, and vision. The second concept measured strategy knowledge in a more concrete manner by assessing factors such as the company’s markets, how it positions itself and its economic logic. Findings: Our findings indicate that regardless of the level of hierarchy, the degree of openness has a strong positive effect on strategy knowledge. However, this effect is smaller when specific aspects of strategy knowledge are assessed compared to a general understanding of strategy. Our results highlight the potential of Open Strategy as an effective approach to enhancing employees’ knowledge of the employer’s strategy. Originality/value: Our research demonstrates that the degree of openness in strategy processes significantly enhances strategy knowledge, thereby laying the groundwork for effective strategy implementation. The results highlight the importance of cultivating a culture of transparency, participation and inclusion of employees as well as ongoing communication to effectively integrate strategy into organizational practices. We offer practical implications for managers striving to optimize their strategic management processes.de_CH
dc.language.isoende_CH
dc.publisherEmeraldde_CH
dc.relation.ispartofJournal of Strategy and Managementde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectOpen strategyde_CH
dc.subjectStrategy processde_CH
dc.subjectTransparencyde_CH
dc.subjectInclusionde_CH
dc.subjectParticipationde_CH
dc.subjectEmployee involvementde_CH
dc.subject.ddc658.401: Unternehmensentwicklungde_CH
dc.titleDoes "Open Strategy" improve employees’ knowledge of strategy? A quantitative studyde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
dc.identifier.doi10.1108/JSMA-08-2023-0214de_CH
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end360de_CH
zhaw.pages.start348de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume17de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Stadler, M., & Scheidegger, N. (2024). Does “Open Strategy” improve employees’ knowledge of strategy? A quantitative study. Journal of Strategy and Management, 17(2), 348–360. https://doi.org/10.1108/JSMA-08-2023-0214
Stadler, M. and Scheidegger, N. (2024) ‘Does ‘Open Strategy’ improve employees’ knowledge of strategy? A quantitative study’, Journal of Strategy and Management, 17(2), pp. 348–360. Available at: https://doi.org/10.1108/JSMA-08-2023-0214.
M. Stadler and N. Scheidegger, “Does “Open Strategy” improve employees’ knowledge of strategy? A quantitative study,” Journal of Strategy and Management, vol. 17, no. 2, pp. 348–360, Apr. 2024, doi: 10.1108/JSMA-08-2023-0214.
STADLER, Michael und Nicoline SCHEIDEGGER, 2024. Does „Open Strategy“ improve employees’ knowledge of strategy? A quantitative study. Journal of Strategy and Management. 2 April 2024. Bd. 17, Nr. 2, S. 348–360. DOI 10.1108/JSMA-08-2023-0214
Stadler, Michael, and Nicoline Scheidegger. 2024. “Does “Open Strategy” Improve Employees’ Knowledge of Strategy? A Quantitative Study.” Journal of Strategy and Management 17 (2): 348–60. https://doi.org/10.1108/JSMA-08-2023-0214.
Stadler, Michael, and Nicoline Scheidegger. “Does “Open Strategy” Improve Employees’ Knowledge of Strategy? A Quantitative Study.” Journal of Strategy and Management, vol. 17, no. 2, Apr. 2024, pp. 348–60, https://doi.org/10.1108/JSMA-08-2023-0214.


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