Issue Date | Title | Involved Person(s) |
2017 | A comprehensive e-business framework for luxury watch companies | Duma, Fabio; Dähler, Rico |
2017 | Social Media communication of consortia in the Italian agro-food sector : case study of the Aceto Balsamico di Modena | Duma, Fabio; Graf, Christian Olivier; Rroco, Sisi |
2017 | Pricing in theory and practice : combined application of price discrimination and prospect theory compared to an example in practice | Hefti, Andreas; Egger, Nicolas |
2017 | Artificial Intelligence : Akzeptanz und Wahrnehmung von Chatbots im Kundendienst | Rellstab, Rolf; Los, Caroline |
2017 | Wahrnehmung von Produktattributen bei preispolitischen Massnahmen unter gleichbleibenden Produkteigenschaften | Ackermann, Kurt Alexander; Sevinc, Yeliz |
2017 | The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry | Rüeger, Brian; Müller, Dana |
2017 | Digital marketing in retail : what are the benefits a Swiss premium department store could reap when adapting to the changing environment of digitization? A maturity model | Rüeger, Brian; Schöni, Pascal |
2017 | Sportsponsoring als Employer Branding Tool | Hüttermann, Marcel; Bearth, Angela; Kälin, Roman |