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2016
The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century
Duma, Fabio
;
Hallier Willi, Christine
;
Nguyen, Bang
;
Melewar, T.C.
2016
Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point
Duma, Fabio
;
Hallier Willi, Christine
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Hallier Willi, Christine Jacqueline
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Melewar, T.C.
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Nguyen, Bang
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