|Publication type:||Conference paper|
|Type of review:||Peer review (publication)|
|Title:||Reaching the finish line : analysis of the differences between active participants and drop-outs in a behaviour change intervention|
|Proceedings:||Consumption, efficiency and limits : eceee 2017 summer study on energy efficiency|
|Conference details:||ECEEE 2017 Summer Study «Energy Efficiency», Hyères, France, 29 May - 3 June 2017|
|Subject (DDC):||150: Psychology|
|Abstract:||Living Lab research faces high participant drop-out rates during prolonged engagement in interventions. In a recent study, approximately 55% of the 104 voluntary participants dropped out. Although drop-out occurs, interventions show positive behavioural impacts for the participants who remain. Therein exists the need to understand what differs between people who ‘stay in the race’ and those who become inactive. A 3-month field trial in Spring 2016 comparing the effectiveness of a gamified household-level electricity savings challenge provided hourly electricity consumption data and savings activities to participants.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Innovation and Entrepreneurship (IIE)|
|Appears in collections:||Publikationen School of Management and Law|
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