Publication type: Doctoral thesis
Title: Ansätze zur wirkungsbezogenen Gewichtung der Instrumente im Marketingmix : ein Beitrag zur empirischen Analyse der Interdependenzen im Marketingmix
Authors: Steinmann, Cary
Advisors / Reviewers: Keine Angabe
Extent: 208
Issue Date: 1987
Publisher / Ed. Institution: Universität Freiburg
Publisher / Ed. Institution: Freiburg
Language: German
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/8822
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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