| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Women are scaredy-cats and men are conquerors? |
| Authors: | Hari, Jürg Pirsch, Elisabeth Rawitzer, Heike |
| DOI: | 10.1057/s41264-018-0045-x |
| Published in: | Journal of Financial Services Marketing |
| Volume(Issue): | 23 |
| Issue: | 2 |
| Page(s): | 128 |
| Pages to: | 139 |
| Issue Date: | 2018 |
| Publisher / Ed. Institution: | Stewart Publishing |
| ISSN: | 1479-1846 1363-0539 |
| Language: | English |
| Subjects: | Financial industry; Risk attitudes |
| Subject (DDC): | 332: Financial economics |
| Abstract: | The European legal framework requires that financial consultants assess their clients’ risk tolerance before advising them on investments. The study aims at further testing an alternative measure to quantify the risk attitudes of investors: The Implicit Association Test (IAT). This study examines differences in implicit, unconscious, and explicit cognitive attitudes of men and women. The results of the IAT are compared with their answers from a risk tolerance questionnaire used by practitioners and self-selected asset allocation (portfolio). The data show that implicit attitude, and, thus, unconscious and uncontrolled thinking, can differ from conscious processes. Furthermore, in this study, there is no gender gap in risk attitude and risk tolerance. The findings suggest that experience and financial knowledge are likely the most important determinants of risk attitudes with no significant difference between men and women. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8878 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Hari, J., Pirsch, E., & Rawitzer, H. (2018). Women are scaredy-cats and men are conquerors? Journal of Financial Services Marketing, 23(2), 128–139. https://doi.org/10.1057/s41264-018-0045-x
Hari, J., Pirsch, E. and Rawitzer, H. (2018) ‘Women are scaredy-cats and men are conquerors?’, Journal of Financial Services Marketing, 23(2), pp. 128–139. Available at: https://doi.org/10.1057/s41264-018-0045-x.
J. Hari, E. Pirsch, and H. Rawitzer, “Women are scaredy-cats and men are conquerors?,” Journal of Financial Services Marketing, vol. 23, no. 2, pp. 128–139, 2018, doi: 10.1057/s41264-018-0045-x.
HARI, Jürg, Elisabeth PIRSCH und Heike RAWITZER, 2018. Women are scaredy-cats and men are conquerors? Journal of Financial Services Marketing. 2018. Bd. 23, Nr. 2, S. 128–139. DOI 10.1057/s41264-018-0045-x
Hari, Jürg, Elisabeth Pirsch, and Heike Rawitzer. 2018. “Women Are Scaredy-Cats and Men Are Conquerors?” Journal of Financial Services Marketing 23 (2): 128–39. https://doi.org/10.1057/s41264-018-0045-x.
Hari, Jürg, et al. “Women Are Scaredy-Cats and Men Are Conquerors?” Journal of Financial Services Marketing, vol. 23, no. 2, 2018, pp. 128–39, https://doi.org/10.1057/s41264-018-0045-x.
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