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Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: On the economics of superabundant information and scarce attention
Authors: Hefti, Andreas
Heinke, Steve
DOI: 10.21256/zhaw-4671
Published in: Oeconomia
Volume(Issue): 5
Issue: 1
Page(s): 37
Pages to: 76
Issue Date: 2015
Publisher / Ed. Institution: Association Oeconomia
ISSN: 2113-5207
Language: English
Subjects: Limited attention; Information overload; Attention allocation; Salience; Perception; Informative advertising; Rational inattention; Rounded rationality
Subject (DDC): 330: Economics
Abstract: This article provides an introduction to the literature addressing the causes and consequences of limited attention in economics. We present a simple set-theoretic micro-structure describing the allocation of attention, and use this framework to explain the central notions of goal-and stimulus-driven attention mechanisms. After presenting empirical evidence on limited attention from psychology, marketing and internet research, we use our baseline setting to discuss a number of recent contributions featuring some form of limited attention or related phenomena, such as obfuscation.
Fulltext version: Published version
License (according to publishing contract): CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement: School of Management and Law
Organisational Unit: Center for Energy and Environment (CEE)
Appears in collections:Publikationen School of Management and Law

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