| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity's net revenue from private donations |
| Authors: | Betzler, Diana Gmür , Markus |
| DOI: | 10.1002/nml.21212 |
| Published in: | Nonprofit Management & Leadership |
| Volume(Issue): | 27 |
| Issue: | 1 |
| Page(s): | 27 |
| Pages to: | 42 |
| Issue Date: | 2016 |
| Publisher / Ed. Institution: | Wiley |
| ISSN: | 1048-6682 |
| Language: | English |
| Subjects: | Charity; Fundraising; Nonprofit; Organizational theory; Performance; Professionalization; Sector |
| Subject (DDC): | 361.763: Nonprofit organization 658.1: Organization and finance |
| Abstract: | Although fundraising organizations in the third sector have gone through a progressive professionalization process, it remains unclear whether this development has led to any financial benefits. This article focuses on the question of whether or not it pays off for fundraising organizations to invest in professionalization. The data for this study come from 165 organizations representing 45 percent of the Swiss fundraising market. We first propose the term “organizational fundraising capability” as a new construct for measuring the degree of professionalization and rationalization in fundraising management. We then analyze its relationship to overall net revenue from donations as well as the growth of net revenue from donations. Our analysis indicates that, in addition to organizational size measured by total revenue, revenue share from donations, and expansion strategy, fundraising capability makes an important contribution to explaining both an institution's net revenue from fundraising and the level of increase in net donations. The consequences for the development of professionalization and rationalization in fundraising are discussed. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/9076 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Center for Arts Management (ZKM) |
| Appears in collections: | Publikationen School of Management and Law |
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Betzler, D., & Gmür , M. (2016). Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations. Nonprofit Management & Leadership, 27(1), 27–42. https://doi.org/10.1002/nml.21212
Betzler, D. and Gmür , M. (2016) ‘Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations’, Nonprofit Management & Leadership, 27(1), pp. 27–42. Available at: https://doi.org/10.1002/nml.21212.
D. Betzler and M. Gmür , “Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations,” Nonprofit Management & Leadership, vol. 27, no. 1, pp. 27–42, 2016, doi: 10.1002/nml.21212.
BETZLER, Diana und Markus GMÜR , 2016. Does fundraising professionalization pay? : the impact of organizational fundraising capability on a charity’s net revenue from private donations. Nonprofit Management & Leadership. 2016. Bd. 27, Nr. 1, S. 27–42. DOI 10.1002/nml.21212
Betzler, Diana, and Markus Gmür . 2016. “Does Fundraising Professionalization Pay? : The Impact of Organizational Fundraising Capability on a Charity’s Net Revenue from Private Donations.” Nonprofit Management & Leadership 27 (1): 27–42. https://doi.org/10.1002/nml.21212.
Betzler, Diana, and Markus Gmür . “Does Fundraising Professionalization Pay? : The Impact of Organizational Fundraising Capability on a Charity’s Net Revenue from Private Donations.” Nonprofit Management & Leadership, vol. 27, no. 1, 2016, pp. 27–42, https://doi.org/10.1002/nml.21212.
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