Kunden ins Marketing integrieren

Ledergerber, Armin; Steinmann, Cary; Rüeger, Brian

Publication type:	Contribution to magazine or newspaper
Title:	Kunden ins Marketing integrieren
Authors:	Ledergerber, Armin Steinmann, Cary Rüeger, Brian
Published in:	IO Management Zeitschrift
Volume(Issue):	2011
Issue:	7/8
Page(s):	7
Pages to:	11
Issue Date:	2011
Publisher / Ed. Institution:	Springer
ISSN:	0019-9281 1660-5683 2234-9863
Language:	German
Subject (DDC):	658.8: Marketing management
Abstract:	Wer emanzipierte Konsumenten ins Marketing einbindet, kann sich gegenüber den Mitbewerbern effektiv differenzieren und interaktive Wertschöpfungspotenziale nachhaltig erschliessen.
URI:	https://digitalcollection.zhaw.ch/handle/11475/9350
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

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Ledergerber, A., Steinmann, C., & Rüeger, B. (2011). Kunden ins Marketing integrieren. IO Management Zeitschrift, 2011(7/8), 7–11.

Ledergerber, A., Steinmann, C. and Rüeger, B. (2011) ‘Kunden ins Marketing integrieren’, IO Management Zeitschrift, 2011(7/8), pp. 7–11.

A. Ledergerber, C. Steinmann, and B. Rüeger, “Kunden ins Marketing integrieren,” IO Management Zeitschrift, vol. 2011, no. 7/8, pp. 7–11, 2011.

LEDERGERBER, Armin, Cary STEINMANN und Brian RÜEGER, 2011. Kunden ins Marketing integrieren. IO Management Zeitschrift. 2011. Bd. 2011, Nr. 7/8, S. 7–11

Ledergerber, Armin, Cary Steinmann, and Brian Rüeger. 2011. “Kunden ins Marketing integrieren.” IO Management Zeitschrift 2011 (7/8): 7–11.

Ledergerber, Armin, et al. “Kunden ins Marketing integrieren.” IO Management Zeitschrift, vol. 2011, no. 7/8, 2011, pp. 7–11.