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dc.contributor.authorJenkins, Ian-
dc.contributor.authorRios-Morales, Ruth-
dc.date.accessioned2018-08-29T13:25:16Z-
dc.date.available2018-08-29T13:25:16Z-
dc.date.issued2013-
dc.identifier.issn1525-9951de_CH
dc.identifier.issn1943-4308de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/9907-
dc.description.abstractThis article explores the perceived economic impact that a single nationality creates at a niche alpine tourist destination: Laax, Switzerland. A number of strategies are used to promote new forms of income during a "shoulder" period in a remote alpine destination. One such strategy is encouraging a niche snow sports event: BRITS Week. Laax has developed a specialized tourism image, focusing upon the sport of snowboarding and freestyle skiing, and encourages specialized events connected with this image. The article explores residents' perceptions of economic expenditure during BRITS Week. A qualitative methodology was used, involving semistructured interviews with economically active stakeholders from the village of Laax. The data were evaluated and examined using discourse analysis and presented in themed matrix tables. There is evidence to suggest that the BRITS Week in Laax provides an important economic boost at a shoulder period in the year. But local tourism actors are either ambivalent or hostile to this event, noting that little, if any, benefit is directly derived from the event in the surrounding locale. It is asserted that this is due to a local oligarchical business model, resulting in little community involvement.de_CH
dc.language.isoende_CH
dc.publisherCognizant Communication Corporationde_CH
dc.relation.ispartofEvent Managementde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc338: Produktionde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleMarket niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laaxde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.3727/152599513X13708863378033de_CH
zhaw.funding.euNode_CH
zhaw.issue3de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end310de_CH
zhaw.pages.start299de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume17de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Jenkins, I., & Rios-Morales, R. (2013). Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax. Event Management, 17(3), 299–310. https://doi.org/10.3727/152599513X13708863378033
Jenkins, I. and Rios-Morales, R. (2013) ‘Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax’, Event Management, 17(3), pp. 299–310. Available at: https://doi.org/10.3727/152599513X13708863378033.
I. Jenkins and R. Rios-Morales, “Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax,” Event Management, vol. 17, no. 3, pp. 299–310, 2013, doi: 10.3727/152599513X13708863378033.
JENKINS, Ian und Ruth RIOS-MORALES, 2013. Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax. Event Management. 2013. Bd. 17, Nr. 3, S. 299–310. DOI 10.3727/152599513X13708863378033
Jenkins, Ian, and Ruth Rios-Morales. 2013. “Market Niches and the Perceptual Economic Impacts on a Remote Alpine Village : The BRITS Week in Laax.” Event Management 17 (3): 299–310. https://doi.org/10.3727/152599513X13708863378033.
Jenkins, Ian, and Ruth Rios-Morales. “Market Niches and the Perceptual Economic Impacts on a Remote Alpine Village : The BRITS Week in Laax.” Event Management, vol. 17, no. 3, 2013, pp. 299–310, https://doi.org/10.3727/152599513X13708863378033.


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