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Browsing by Person kotw
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Showing results 9 to 13 of 13
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Issue Date
Title
Involved Person(s)
2020
Nostalgia and the personal truth : an empirical study on narrative identities in brand management
Schäfer, Wolfgang
2021
Rapid Business Model Innovation : eine Studie am Beispiel der Textilbranche
Schäfer, Wolfgang
;
Kübler, Jessica
Dec-2020
Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination
Rozumowski, Anna
;
Schäfer, Wolfgang
;
Klaas, Michael
2020
Success factors of e-commerce : drivers of the conversion rate and basket value
Zumstein, Darius
;
Kotowski, Wolfgang
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael