| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Nostalgia and the personal truth : an empirical study on narrative identities in brand management |
| Authors: | Schäfer, Wolfgang |
| et. al: | No |
| Conference details: | Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020 |
| Issue Date: | 2020 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21226 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Schäfer, W. (2020). Nostalgia and the personal truth : an empirical study on narrative identities in brand management. Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
Schäfer, W. (2020) ‘Nostalgia and the personal truth : an empirical study on narrative identities in brand management’, in Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
W. Schäfer, “Nostalgia and the personal truth : an empirical study on narrative identities in brand management,” in Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020, 2020.
SCHÄFER, Wolfgang, 2020. Nostalgia and the personal truth : an empirical study on narrative identities in brand management. In: Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020. Conference presentation. 2020
Schäfer, Wolfgang. 2020. “Nostalgia and the Personal Truth : An Empirical Study on Narrative Identities in Brand Management.” Conference presentation. In Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
Schäfer, Wolfgang. “Nostalgia and the Personal Truth : An Empirical Study on Narrative Identities in Brand Management.” Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020, 2020.
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