Browsing by Person Wetzels, Martin
Showing results 1 to 5 of 5
Issue Date | Title | Involved Person(s) |
2021 | Applications of blockchain technology in marketing : a systematic review of marketing technology companies | Stallone, Valerio; Wetzels, Martin; Klaas, Michael |
2023 | Enhancing digital advertising with BCT : areas of innovation | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
20-Sep-2023 | Enhancing digital advertising with blockchain technology | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |
2020 | The application of blockchain technology in loyalty programs | Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael |
2022 | The revolution of digital advertising will be tokenized | Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael |