| Publication type: | Conference other |
| Type of review: | No review |
| Title: | The revolution of digital advertising will be tokenized |
| Authors: | Stallone, Valerio Wetzels, Martin Mahr, Dominik Klaas, Michael |
| et. al: | No |
| Conference details: | International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022 |
| Issue Date: | 2022 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/28180 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Stallone, V., Wetzels, M., Mahr, D., & Klaas, M. (2022). The revolution of digital advertising will be tokenized. International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.
Stallone, V. et al. (2022) ‘The revolution of digital advertising will be tokenized’, in International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.
V. Stallone, M. Wetzels, D. Mahr, and M. Klaas, “The revolution of digital advertising will be tokenized,” in International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022, 2022.
STALLONE, Valerio, Martin WETZELS, Dominik MAHR und Michael KLAAS, 2022. The revolution of digital advertising will be tokenized. In: International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022. Conference presentation. 2022
Stallone, Valerio, Martin Wetzels, Dominik Mahr, and Michael Klaas. 2022. “The Revolution of Digital Advertising Will Be Tokenized.” Conference presentation. In International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.
Stallone, Valerio, et al. “The Revolution of Digital Advertising Will Be Tokenized.” International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022, 2022.
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