Issue Date | Title | Involved Person(s) |
2014 | Customers as investment objects : a new perspective on marketing | Heitz, Christoph; Bütikofer, Stephan; Dettling, Marcel |
2011 | Modelling customer lifetime value in contractual settings | Heitz, Christoph; Dettling, Marcel; Ruckstuhl, Andreas |
2010 | Customer lifetime value under complex contract structures | Heitz, Christoph; Ruckstuhl, Andreas; Dettling, Marcel |
2008 | Direct marketing of service contracts under autonomous customer dynamics | Heitz, Christoph; Hary, Ingo; Dettling, Marcel; Ruckstuhl, Andreas |