Publication type: Conference other
Type of review: Not specified
Title: Direct marketing of service contracts under autonomous customer dynamics
Authors: Heitz, Christoph
Hary, Ingo
Dettling, Marcel
Ruckstuhl, Andreas
Conference details: INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008
Issue Date: 2008
Language: English
Subjects: Service science
Subject (DDC): 330: Economics
658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Engineering
Organisational Unit: Institute of Data Analysis and Process Design (IDP)
Appears in collections:Publikationen School of Engineering

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