Direct marketing of service contracts under autonomous customer dynamics

Heitz, Christoph; Hary, Ingo; Dettling, Marcel; Ruckstuhl, Andreas

Publication type:	Conference other
Type of review:	Not specified
Title:	Direct marketing of service contracts under autonomous customer dynamics
Authors:	Heitz, Christoph Hary, Ingo Dettling, Marcel Ruckstuhl, Andreas
Conference details:	INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008
Issue Date:	2008
Language:	English
Subjects:	Service science
Subject (DDC):	330: Economics 658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/4791
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Engineering
Organisational Unit:	Institute of Data Analysis and Process Design (IDP)
Appears in collections:	Publikationen School of Engineering

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Heitz, C., Hary, I., Dettling, M., & Ruckstuhl, A. (2008). Direct marketing of service contracts under autonomous customer dynamics. INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.

Heitz, C. et al. (2008) ‘Direct marketing of service contracts under autonomous customer dynamics’, in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.

C. Heitz, I. Hary, M. Dettling, and A. Ruckstuhl, “Direct marketing of service contracts under autonomous customer dynamics,” in INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.

HEITZ, Christoph, Ingo HARY, Marcel DETTLING und Andreas RUCKSTUHL, 2008. Direct marketing of service contracts under autonomous customer dynamics. In: INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008. Conference presentation. 2008

Heitz, Christoph, Ingo Hary, Marcel Dettling, and Andreas Ruckstuhl. 2008. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” Conference presentation. In INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008.

Heitz, Christoph, et al. “Direct Marketing of Service Contracts under Autonomous Customer Dynamics.” INFORMS Annual Meeting 2008, Washington, USA, 11-14 October 2008, 2008.